In this episode, Tim Loughlin, Chief Financial Officer at Salesfire, delves deep into the world of finance and business management. As a Commercial CFO working in the SaaS arena with fast growing companies, he has a wealth of experience that he shares with our listeners.  From the daily habit of checking your bank account before making a cup of tea, to the importance of cash flow management and the impact of interest rate changes, Richard and Tim share valuable insights for business owners and managers. They discuss the challenges and strategies of international expansion, the significance of benchmarking, and offer expert advice on metrics for analysing company performance and navigating market fluctuations. They also explore the dynamics of seeking investment or selling a business, emphasising the importance of due diligence and financial metrics. This episode is packed with valuable information for anyone in the world of eCommerce. With years in accounting, investment and finance, Tim is more than qualified to share his advice on money with our listeners. So sit back, relax, and get ready to learn from the best in the industry!