In this episode, Richard sits down with Paul Jarrett, CEO of Bulu, a company that specialises in shipping subscription boxes for established brands. Paul shares insights on the challenges and successes of getting into eCommerce, particularly with their transition into the subscription box business.  From solving shipment and technology challenges to catching the attention of big brands, Paul offers valuable advice on adding excitement and personalisation to the subscription box delivery experience. The discussion also delves into the importance of logistics, customer retention strategies and future trends in subscription services.  If you're interested in the world of eCommerce and the future of subscription models, this episode is packed with valuable insights and practical advice. Listen now! Topics Covered 00:20 - Retaining clients for subscriptions and strategies for standing out in the crowded marketplace 04:02 - From nothing to 60,000 subscribers, the journey and challenges of Bulu Box 09:22 - Enabling brands to reach diverse sales channels, focus on independent retailers over Amazon and Shopify 12:02 - Some fulfillment companies built on Uber-like models facing frustration and education leading to demand for flexibility 22:51 - Reflect, reevaluate and plan for future success 24:55 - Logistics costs are high, transparency is important 28:39 - Customer feedback, subscription balance, CAC to LTV ratio