Do you get 30% of your revenue from email marketing? If not, you could be missing out on a whale of an opportunity. Brittany Jarman, Client Growth Manager and Theo Roberts, Senior Account Strategist at eComOne delves into the world of email marketing, customer segmentation, and personalised content.  They share insights on the importance of continuous communication with existing customers, gathering personalised data, and tailoring marketing content to specific customer interests. The discussion also touches on the rising trend of SMS marketing, emphasising the need for relevance and personalisation in customer messaging.  Tune in as they discuss the benefits of using Klaviyo for automated flows and revenue generation, and don't miss out on book recommendations and an upcoming event on email marketing, SMS, and Klaviyo. Whether you're a marketing manager, an eCommerce Business Owner, or simply interested in the latest trends, this episode has valuable insights for you! Topics Covered:  00:00 - Why email marketing 05:59 - Build reward flow using Klaviyo for customers 07:06 - Clubcard points make customers feel special and incentivising return 10:13 - Tailor content to match customers' interests 13:56 - Agree on competition and rise in SMS usage 19:20 - Subscribing shows desire; prefers SMS notifications for purchases 20:30 - Segmented campaigns yield higher engagement and revenue 23:53 - Encourage interest, segment content, improve deliverability 29:11 - Providing useful information generates more revenue 32:09 - Maximise efficiency by automating campaign flows 33:55 - Klaviyo offers helpful support for marketing managers 37:37 - Learn email, SMS, and Klaviyo at event