Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. Grégoire Charpe-Civatte, VP of CX and Innovation, joins the CX Cast this week to discuss how the CX team embeds CX into the firm's strategy and drives action across the organization.  Featuring: Grégoire Charpe-Civatte, VP of CX and Innovation at Majid al Futtaim Show notes: Emirati holding company Majid al Futtaim won Forrester’s first-ever Customer Obsession Enterprise Award in 2023. CX At Majid Al Futtaim  We discuss:  How do you make CX resonate in very different businesses?  What’s happened since Majid al Futtaim won our CX award last year, and what’s top of mind now?  How are you scaling for innovation?  What’s next? How are you using AI?