Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with...

Qortex specializes in enhancing video advertising through its Onstream ad experiences and Intelligent Video Analytics. Onstream integrates ads into video content in real-time, based on the content's context, analyzed by their video analytics. This allows for ads to be contextually relevant, like showing a Nike ad during a basketball game featuring LeBron James. The system is designed to not interrupt the viewer's experience, with various overlay formats that adjust based on the device and...

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with...

Ad Fontes Media is a public benefit company focused on supporting high-quality journalism through scientific rating of news content for bias and reliability. They utilize both human raters and AI to assess over 150,000 articles daily, aiming to encourage marketers to invest in news media. Ad Fontes serves as a bridge between advertisers and news publishers, offering tools to select news outlets for advertising, thereby improving brand safety and suitability. Their work addresses the decline...

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and...

In this interview with Marketecture contributor Jeremy Kagan, DoorDash describes its variety of advertising solutions, catering primarily to two customer segments: merchants (like restaurants) and brands/manufacturers (like CPG companies). For merchants, the primary advertising product is sponsored listings, which are native and blend seamlessly into the DoorDash interface. Additionally, restaurants have access to a premium advertising spot through the homepage banner. For brands, the...

So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals...

Aryel, a Milan-based adtech startup has integrated 3D augmented reality (AR) technology into display advertising. Launched three years ago, Aryel's platform enables the creation and distribution of rich media ads in both reserved and programmatic channels through significant DSP integrations. With a no-code solution, Aryel empowers brands, media, and creative agencies to craft AR experiences and rich media formats, streamlining the previously complex and costly process. Their offerings...

Waterbucket specializes in automating the advertisement of "buy now, pay later" prices for retailers with large inventories. By integrating product data feeds with external data, such as buy now, pay later platforms, Waterbucket simplifies the management of dynamic pricing across numerous products. Waterbucket's unique value lies in its ability to create customized ads that can be deployed across various media channels, including email, meta advertising, programmatic, and potentially...

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of...

Initially conceived as a next-generation Data Management Platform (DMP), Audigent has evolved into a leading data curation, activation, and identity platform. Its approach includes a transformation from traditional DMP segments to a more dynamic, integrated method of handling data through supply paths. This new methodology enables the combination of data and inventory, optimizing ad relevance and efficiency for brands and agencies. Audigent's platform is distinguished by its extensive data...

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews...

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews...

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integration of technology in podcast advertising, leveraging dynamic ad insertion and streaming ad insertion to optimize ad relevance and reach. The...

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor...

Marketplaces allows any media or ad tech business with unique data, creative formats or KPIs to curate inventory and transact across Index’s publisher exchange. In this conversation with Ari Paparo, CEO Andrew Casale describes how the product works and where it sits in the landscape. (Competing solutions include Xandr Curate and Criteo CommerceGrid.) He calls Marketplaces a response to a world where buyers have consolidated their bidding with a handful of leading DSPs and publishers have...

Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens...

Cadent is one of a few scaled platforms offering flexible tools for TV advertising. Its platform integrates with disparate supply sources and about 80 data partners, including NCSolutions and Snowflake. Customers can bring their own preferred data, planning and measurement tools to activate campaigns.  Cadent’s roots are in linear TV, and many of its current customers are large national brands who activate on a managed service basis. It has recently added support for CTV and is currently...

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the...

FreeWheel Chief Product Officer David Dworin offers a detailed overview of the Comcast-owned ad platform. While many people know FreeWheel as the ad server and SSP of choice for traditional broadcasters, it has other products too — including a DSP (Beeswax), an agency transaction management product (Strata) and a media business (Audience Express).  In this conversation with Ari Paparo, Dworin walks through each of these products in turn and situates FreeWheel within the competitive landscape...

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth...

AdLib is a meta DSP aimed at medium-sized advertisers. It offers a transparent pricing model, simplified user interface and access to ad buying tools from Criteo, Beeswax, Xandr, DV 360 and Adform. In our interview, CEO Mike Hauptman says AdLib differentiates from other mid-market DSPs such as Simpli.fi and Basis by focusing narrowly on integration with existing platform APIs rather than advancing its own bidders.  Visit Marketecture.tv to join our community and get access to full-length...

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching...

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened. Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex...

Sabio offers a DSP, SSP, measurement tools and a consumer-facing streaming app geared to multicultural audiences. In our interview, CEO Aziz Rahimtoola describes how the company combines CTV and mobile device data to enable targeted advertising to Asian-American, Hispanic, African-American and LGBTQ+ households.   Topics covered: The impact of Apple’s IDFA depreciation; the persistence of fingerprinting; how big brands can get more diversity in their media buys.  Visit Marketecture.tv to join...