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Ishani Behari & Deepti Karthik
Marketing Lessons
Books to Boardroom
Analysing Brand Campaigns, Learning Marketing Concepts, Brainstorming with Industry Thought Leaders
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A podcast focused on discussing marketing concepts as they are learnt in B-school vs how they are actually applied in the real world. Join us as we analyze campaigns, learn marketing 101, speak to guests and delve into the world of marketing. Your quick dose of Vitamin M!
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Recent Episodes
We all remember CRED's killer campaign with Rahul Dravid recently where they invested money, time, and huge efforts in conceptualizing, creating, and producing the ad, not to forget paying his big fee. They got a lot of buzz for sure, but what did Zomato do? They broke the internet with just one...
Published 07/12/21
What if someone tells you that the best ad ever created was on a shoestring budget, took just 1 day to go viral and challenged the might of the biggest company in the world? Guerrilla Marketing - its combative, out of the box & it catches competition off guard! It's smart, dirty and...
Published 04/04/21
Published 04/04/21
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