We all remember CRED's killer campaign with Rahul Dravid recently where they invested money, time, and huge efforts in conceptualizing, creating, and producing the ad, not to forget paying his big fee. They got a lot of buzz for sure, but what did Zomato do? They broke the internet with just one...

What if someone tells you that the best ad ever created was on a shoestring budget, took just 1 day to go viral and challenged the might of the biggest company in the world? Guerrilla Marketing - its combative, out of the box & it catches competition off guard! It's smart, dirty and...

Celebrity Marketing - The glamorous side of marketing! In this episode, we go into the theory of Celebrity Marketing, why does a brand need it & how does it help? Followed by some practical learnings - the do’s and don'ts, pros and cons. We also go into detailed analysis of an exciting celeb...