Episodes
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow.   --   In most businesses, there’s a major disconnect between the sales and marketing teams—and this is a problem. Why? Because the sales team is out on the front lines every day, hearing...
Published 05/22/24
Published 05/22/24
Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you money. So what can we do to light a fire under the leads who are dragging their feet?   In this episode of Marketing Made Simple, J.J. and April...
Published 05/15/24
Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment. They're missing out on a key business truth: real, lasting success comes from regular effort and really connecting with people over time, not...
Published 05/08/24
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024:  StoryBrand.com/Workshop   --   In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when they forget that, it can cause a revenue-draining disconnect and a lack of trust. Instead, it’s critical to address the needs and...
Published 05/01/24
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's...
Published 04/24/24
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's...
Published 04/17/24
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode where J.J. and April coach you through so you're finally unstuck. Just call 615-649-0705 and let us your name, the name of your business, and what's...
Published 04/10/24
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.   --   In the rush to get noticed and grow, many businesses dive into marketing without really thinking it through. This...
Published 04/03/24
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at StoryBrand.com/Marketing.   --   The longer someone works in marketing, the more lessons they pick up along the way—from basic shortcuts and tips,...
Published 03/27/24
Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?   In this week’s episode, J.J. and April...
Published 03/20/24
Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a decent income. So how can artists create a profitable art practice without compromising their creativity?    In this week’s episode, hosts Dr....
Published 03/13/24
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.   --   Have you ever wondered what it takes to go viral? The answer might be less about luck and more about strategic, creative thinking. For many brands, coming up with new and exciting marketing ideas is a...
Published 03/06/24
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow.   --   Do you ever get stuck trying to balance your real, everyday life with your professional persona online? If so, you're not alone. A lot of us get caught up overanalyzing whether to post about our...
Published 02/28/24
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024:  StoryBrand.com/LIVE   --   These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let...
Published 02/21/24
Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth? ...
Published 02/14/24
Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it’s time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you...
Published 02/07/24
Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to marketing or you’ve been at it for years. So how do you find your own special way of doing things in a world full of the same old ideas?   In...
Published 01/31/24
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!    Just...
Published 01/30/24
Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make their customers feel seen and valued?   In this Deep Dive episode, host April Sunshine Hawkins delves into the realm of inclusive marketing,...
Published 01/25/24
For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong?   In today’s episode, hosts J.J. and April welcome Sonia Thompson,...
Published 01/24/24
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!   Just...
Published 01/23/24
Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challenge to create the right content, set the right pricing strategy, and attract the right audience. So how can you create a successful webinar without...
Published 01/18/24
Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you get started with making and selling digital courses and products?   Today, host Dr. J.J. Peterson sits down with Amy Porterfield, author of Two...
Published 01/17/24
As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change?   In today’s Deep Dive episode, host April Sunshine Hawkins...
Published 01/11/24