Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Different forms of personalization AI and personalization The tools and stack for personalization The Marketing Technology Podcast is brought to you...

"In-Store Digital Signage: The Key to Captivating Customers"   Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Paul to explore the latest trends and best practices for creating compelling digital signage content.   "Analytics: Measuring Success with In-Store...

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping performance? What bidding strategies and budget allocation methods work best for Google Shopping campaigns? How do I track and measure the...

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.   In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast episode, Ryan will be discussing why fintech is special for marketers, which channels work best for fintech marketers, the changed buyer journey,...

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument.   Dan explains the services model (SVCS), a comprehensive pricing framework that helps marketers set the right prices for their products. He also delves into the factors that influence pricing,...

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfully used these frameworks Selling to people without them knowing they are in the sales process LinkedIn John:...

On this episode of the Marketing Technology Podcast, host  Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience. Chris shares 3 tips on how to improve your local marketing; whether you're part of a national chain or a local business owner, the tips have proven to be...

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel between attending soccer matches versus watching them on TV or reading results can be compared to the dynamics of organizing online events versus...

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing...

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries. Topics we cover: The H2H (human2human) concept How to be human in an automated world The effects of over-automating your marketing Identifying human touchpoints in the customer journey LinkedIn Bryan:...

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place. In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover: When to use video Different formats and categories of videos How to define a strategy for video Tips to start using video LinkedIn Humberto:...

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow?  In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in  making smarter decisions with incremental measurement Topics we cover: Examples of successful use of seasonality marketing  Seasonality trends in marketing How to start taking...

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions. Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.  Other topics we cover: 3rd party cookies and market research: how do these fit together? Different...

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution. The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have on this episode! Topics we cover: The role of AI in web translations Human or machine translations? Translations and SEO How to improve...

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space. The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. Nick begins by discussing the challenges that content marketers face in today's fast-paced digital world, where there is an overwhelming amount of content being produced...

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation. CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages. Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value. In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast. Topics we discuss: What makes SaaS marketing different How to get...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs?  Listen to this episode! In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.   Topics we...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode. In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective. Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization? Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data? In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom. Topics we discuss: Technology trends that will impact marketing in the next years: more human by using data. How to...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode. Topics we discuss: 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads How marketers can start using CTV as a channel Marketing possibilities of CTV What is ACR: Automated Content...

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB. On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** What's the secret to success in real estate marketing? Listen to this podcast to find out. In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing. Topics we discuss: The importance of data for real estate agents The...