Start With Why
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Description
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)
- Marketers heavily rely on manipulation, not relationship, to generate sales
- Comparing features doesn’t help a customer’s decision. Your story is key.
- People don’t buy your what you do, they buy why you do it
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Reinventing Jobs: A 4-Step Approach for Applying Automation to Work
- The intent of automation should not be eliminating jobs, but achieving the optimum synergy of humans and automation.
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Published 07/05/19
Published 07/05/19
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Jake Knapp, John Zeratsky, Braden Kowitz)
- Sprints help you fast forward to the future and see customers react sooner
- The longer you wait, it becomes increasingly harder to change products
- Your product is never “ready” -...
Published 06/28/19
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