Made to Stick (Chip and Dan Heath)
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Description
- Memorable ideas follow the SUCCESs model. Simple. Unexpected. Concrete. Credible. Emotional. Stories.
- Simple messages are core truths in a compact package.
- “Unsticking” false ideas isn’t impossible, but extremely difficult since incorrect ideas spread far faster than factual ones.
Guest: Jessica Sena, Communications Consultant
- Twitter: @JessicaESena
- Instagram: @treasurestatetraveler
- https://www.linkedin.com/in/jessicaesena/
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