Episodes
The strategy for business development in Latin America has been unique for PayPal. Among other regional and cultural differences, the way that Latin American consumers are using PayPal has proven to differ from the U.S. in crucial ways. In this episode, we explore these differences and address how PayPal Latin America is developing their own strategy to reach consumers and merchants with perspectives from Federico Gomez Schumacher, Manager for Spanish Speaking countries in Latam; Paula...
Published 04/12/16
In a mature market such as Americas, there are many new entrants trying to seize a part of the trillion-dollar payments industry. Companies such as PayPal need to be able to serve customers anywhere, at any time. With that in mind, PayPal is evolving to look at how to be a better partner and provide a complete end-to-end payments solution/ for merchants of all sizes to help them grow their bottom line. This episode features perspectives from Steve Fusco, VP, North America Distribution; Robert...
Published 03/30/16
In September 2015, PayPal’s Americas region announced a strategic decision to pursue a segment called the 'middle market' – those businesses that have graduated from start-ups and matured into larger organizations where the right technology and business processes are pertinent for growth. In the last decade, PayPal has been investing mainly on large enterprises and small businesses as the core group of merchant customers. The middle market businesses are growing faster than the industry...
Published 03/15/16
Brands put big money into perfecting the customer experience, because today, it’s not just about the product. In this episode, we will explore PayPal’s approach to the user experience, and how that affects the company’s ability to maintain and attract customers. This episode features employee perspectives from Patrick Adams, Head of Consumer Marketing in North America; Sarah Hodkinson, Senior Director of Marketing Services & Partnerships; Jeremy Sulzmann, Senior Director, Global...
Published 03/01/16
After years of little change, the world of payments is undergoing rapid transformation – and switching from a swipe to a tap is really only the beginning. With intense competition from small startups to big brands, putting customers first has never been more important for PayPal. In this episode, we will explore how PayPal is working to champion their customers’ financial needs every day. This episode features perspectives from Gary Marino, SVP, Americas and Global Credit; Steve Fusco, VP...
Published 02/17/16