Bernard Garrette - A thoughtful choice - Listen - Research @ HEC

Bernard Garrette - A thoughtful choice

Listen now

Description

Bernard Garrette - One reason why companies form alliances with competitors is because they lack the resources they need to carry a large-scale project on their own. Project magnitude, company size, and company experience with horizontal alliances have a decisive impact on the succss of a partnership - Bernard Garette gratuated from HEC in 1985 and received his docturate from the shool in 1991. He currently holds the Atos Origin Chair at HEC Paris. His research also focuses on competitive business strategies - newpress No.10 - http://www.nxtbook.fr/newpress/hec/research-at-hec_10/#/0

More Episodes

See all »

Entreprise et Société, Rodolphe Durand

L'entreprise peut-elle avoir une vocation sociétale ? Quelle place donner aux autres parties prenantes que les actionnaires ? Comment y parvenir ? Régulation (externe). Action volontariste de l'entreprise. L’idée essentielle de cette présentation est que les rapports entre les producteurs et les...

Published 10/15/12

Regulating Lifestyle : what a role for the industry ? Alberto Alemanno, HEC Paris

As more and more citizens come to reap the benefits of open trade on a global scale, as well as extended lifespan and high quality of life, they also seem to expect public authorities and companies to deliver more protection against those threats, whether industrial or natural. Amid rising...

Published 10/15/12

Mieux piloter les marques en modélisant les effets du marketing sur les attitudes du consommateur - Marc Vanhuele, Associate Professor, Marketing Department

Peut-on mieux piloter la mise en œuvre des stratégies marketing en s’appuyant sur des mesures intermédiaires des attitudes des consommateurs? Pour répondre à cette question nous avons suivi 62 marques pendant 7 ans (données fournies par Kantar Worldpanel). Une analyse économétrique fait le lien...

Published 04/10/12