Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how to drive visibility and success online.  From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business...

Topics discussed: What is SEO web design? Why is SEO web design important? 10 things to Optimize for Web Design and SEO Walking the line between SEO and web design Source: https://www.shopify.com/partners/blog/seo-web-design Author: TJ Welsh Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape of online marketing and SEO. Please like and comment if you got value! Support us by leaving a review here:...

Topics discussed: 📌What is B2B digital marketing? 📌What are the benefits of B2B digital marketing? 📌8 digital marketing strategies for B2B companies 📌Specify your business’s positioning 📌Understand your target audience 📌Have a user-friendly B2B website 📌Help customers find you with search engine optimization (SEO) 📌Offer valuable information and insights with content marketing 📌Nurture your leads and strengthen customer relationships with email marketing 📌Connect with your customers through...

Join Matthew Bertram, top SEO Consultant as he conversationally delves deep into the intricacies of link building, demystifying the strategies and services that drive online visibility and success. You will feel like you are in one of his mastermind sessions! From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business evolves. Topics also...

Welcome to the BEST SEO PODCAST! In this episode, we're joined by e-commerce and Digital Marketing expert, Chris Burres, as he unravels the intricacies of E-commerce, Affiliate Marketing, and Funnels. Chris shares valuable insights into optimizing online stores, leveraging Affiliate Marketing for growth, and mastering the fundamentals of effective funnels. Whether you're an entrepreneur, affiliate marketer, or digital enthusiast, Chris provides actionable strategies to elevate your online...

Welcome to “The Unknown Secrets of Internet Marketing” [Best SEO Podcast], the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO. In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geoff Campbell to discuss his unique approaches in targeting specific...

Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps. Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence to stay...

Join us as Matt Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024.  Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications. Uncover the secrets behind what Google deems "helpful content" and how it influences your website's ranking. Learn from the mistakes bloggers often make, and discover the significance of...

In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourages marketers...

Dive into this podcast episode where we review some of the best keyword research tools currently available in the market.  Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines.  Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content. Tune in to unlock the secrets of successful keyword...

Business to Government Marketing (B2G) Explained In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government...

In this podcast episode featuring SEO Specialist Matt Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively. Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it. The steps include selecting a niche, conducting keyword research, covering a broad range of topics, using relevant subtopics, crafting high-quality content, implementing...

Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sales and Marketing Podcast: https://oilandgassalesandmarketing.comThe Unknown Secrets of Internet Marketing podcast is a...

A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses.  Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sales and...

In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable insights into this dynamic topic as this may be the start of a new mini-series on this topic that has...

In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap. Support the Podcast by leaving a review or better yet buy a consulting...

In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization. Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformations. Tune...

In this episode, Matt Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls. He shares personal stories and announces a Small Business SEO Coaching Program! More details to come. Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what you're doing and help you get your business to the next level:...

In this episode, Matt Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters.  We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience.  Real-life examples and...

In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the...

Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!)– Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO. Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms."...

In this insightful episode of the Best SEO Podcast, host Matt Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting...

In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matt Bertram. We'll give a sneak peek into the exciting vision and plans that Matt Bertram has in store for the podcast's future as well as what is impacting “Search” today. Change is a natural...

Matt Bertram offers updates on the latest developments of the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future. Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have an...

This is an old interview with Google Webmaster Trends Analyst Gary Illyes.  Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms. We deemed it immensely valuable to revisit this information from the archives, particularly in light of all algorithmic changes that have been happening in the SEO industry over the last 36 months. Additionally, we wish to inform everyone of our intention to pivot the direction...