In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the...

Ranking Locally: Your Guide to GMB & SEO (Unknown Secrets Revealed!)– Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO. Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms."...

In this insightful episode of the Best SEO Podcast, host Matt Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting...

In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matt Bertram. We'll give a sneak peek into the exciting vision and plans that Matt Bertram has in store for the podcast's future as well as what is impacting “Search” today. Change is a natural...

Matt Bertram offers updates on the latest developments of the Podcast and SEO industry this summer. He guides listeners on how to maintain their rankings amidst the current industry noise, while also delving into the potential impact of AI on the future. Exciting news! Matt is now holding office hours, providing you with a fantastic opportunity to engage directly with him. Share your ideas and suggestions for podcast topics you'd like to see covered, and don't miss the chance to have an...

This is an old interview with Google Webmaster Trends Analyst Gary Illyes.  Understanding Algorithmic Preferences: Incorporating Branding, E-A-T Concepts, and Optimization for Search Engines and Social Media Platforms. We deemed it immensely valuable to revisit this information from the archives, particularly in light of all algorithmic changes that have been happening in the SEO industry over the last 36 months. Additionally, we wish to inform everyone of our intention to pivot the direction...

In this engaging episode of "Digital Insights," join us as we delve into the fascinating world of digital marketing and search engine optimization (SEO) with the brilliant mind of Matt Bertram. As a renowned SEO expert and digital marketing consultant, Matt Bertram brings a wealth of knowledge and experience to the table. Co-hosted by Matt himself, this interview offers a captivating and in-depth exploration of his personal journey that led him to become a leading authority in the industry....

PageRank is a Google algorithm for ranking pages based on the flow of authority via links, created by Larry Page and Sergey Brin. Every SEO pro should have a good grasp of what PageRank was – and what it still is today. Author: Dixon Jones Source: https://www.searchenginejournal.com/google-pagerank/483521/ --- The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on...

Have you ever wondered how Google decides whether or not they should, or even where to show images in web search results and where Google plans to take images in the future? Author: JC Chouinard Source:https://www.jcchouinard.com/google-image-display-within-web-results/ --- The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online...

Learn why you should use amazing images, videos, and visuals to help convey ideas and captivate audiences with high-quality online content. Author: Sam Hollingsworth Source:https://www.searchenginejournal.com/why-content-needs-amazing-images-videos-visuals/268911/ --- [The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online...

Learn how to effectively maximize the ROI of your SEO Strategy through focus and prioritization of opportunities. Author: Heather Campbell Source: https://www.searchenginejournal.com/improve-seo-strategy-roi-pidatametrics/484561/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast  $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” --- The Unknown Secrets of Internet Marketing...

SEO is changing. From search updates and algorithm changes to advancements in AI and conversational search, check out these trends to stay ahead. Author: Lemuel Park Source:https://www.searchenginejournal.com/enterprise-seo-trends/480463/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast  $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” --- The Unknown Secrets of Internet...

Do you want to increase search visibility for your practice?  Here are 10 essential local SEO strategies for doctors and dentists. Author: Atul Jindal Source: https://www.searchenginejournal.com/local-seo-doctors-dentists/453799/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast  $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” --- The Unknown Secrets of Internet Marketing...

Businesses with multiple locations in different cities can still reap the benefits of local search. Here's how. Author: Loren Baker Source: https://www.searchenginejournal.com/seo-target-multiple-cities/383000/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast  $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” --- The Unknown Secrets of Internet Marketing podcast is a weekly...

Being visible in today's ever-competitive SERPs is more important than ever. Improve your local search visibility with these 12 tactics. Author: Winston Burton Source:https://www.searchenginejournal.com/local-seo-tips-serps-map-pack/397587/ Sponsored by: BrightLocal.com Offer: brightlocal.com/bestseopodcast  $75 worth of citation builder credits once you have signed up for a Multi-Business and SEO Pro Plan/Subscription. Mention “Best SEO Podcast” ---- The Unknown Secrets of Internet...

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. Author: Ashley Segura (Ward) Source:https://www.searchenginejournal.com/on-page-seo/content-audit-step-by-step/ --- The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.  Topics covered...

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. Author: Ashley Segura (Ward) Source:https://www.searchenginejournal.com/on-page-seo/content-audit-step-by-step/ --- The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business.  Topics covered...

Prove how your SEO efforts impact bottom-line metrics for clients with this step-by-step guide. Author: Aaron Beashel Source: https://www.searchenginejournal.com/ --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying...

Yandex Data Leak: The Ranking Factors & The  Myths We Found. An in-depth look at the Yandex ranking factors leak, algorithm updates, and related announcements from Dan Taylor, our Russian SEO expert. Author: Dan Taylor Source: https://www.searchenginejournal.com/ --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets...

How To Track Customers & Revenue From SEO In Your CRM in 2023 Prove how your SEO efforts impact bottom-line metrics for clients with this step-by-step guide. Author: Aaron Beashel Source: https://www.searchenginejournal.com/ --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one...

Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast,...

Discover 10 ways to go beyond the old 10 blue links and get more traffic from Google's enhanced organic search results. Author: Miranda Miller Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast,...

Author: Matt G. Southern Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying...

Discover the reasons for disconnects between SEO metrics and goals, why SEO professionals struggle with ROI, and potential solutions. Author: Roger Montti Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO...

If search engines can’t find your web pages, all the optimization in the world will do no good. Boost your site’s crawl ability and indexability to get found by search spiders. Author: Brian Frederick Source: https://www.searchenginejournal.com/ Sponsored by: https://seranking.com/ Offer: bestseopodcast.com/seranking (30 days free trial) --- Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review "Best SEO Podcast", Having 1st aired in 2009, with over...