Join the Discord: https://discord.gg/U4sRM6vk In this week's episode of the Share Your Screen Podcast Nicky and Coco dive into the celebrity cancelations of 2023. Why has there been so many more this year than any other year in recent memory? This is our theory on why the internet has created this greater sense of class consciousness, and events like the pandemic showed us this side of them we can never unsee.

Today we are discussing Forbes "Top Creators of 2023" list that recently came out. Do TikTokers or YouTubers bring in more money and who has more longevity? Let's discuss ⬇️ We made a TikTok about how one creator (Tinx) numbers looked off. They reported as having 42% engagement. The following day, they corrected the article to say that she had 0.4% engagement. You can read the Forbes "Top Creators of 2023" list here:...

WE JUST STARTED A DISCORD!!! Join here: https://discord.gg/39Y9G24K86 If you think you would enjoy talking all things popculture, marketing, and social media strategy with Coco and I we would LOVE to chat it up with you. It'll be such a fun place for all of us to get to know each other and share all our theories hehehe. As always full video versions on our YouTube Channel Timestamps: 0:00 - Intro 3:56 - Olivia's Lyricism 7:27 - Lacy 9:24 - SOUR vs GUTS 11:43 - Drivers License 15:04 - SOUR...

Victoria's Secret is bringing back their fashion shows this September with the all new "World Tour". But it seems like no one is paying attention. Can they salvage their brand with this show? Or will it fall flat? The Cut perfectly summed up their pink carpet event with an article titled, "The Victoria's Secret Show Could've Been an Email": https://www.thecut.com/2023/09/nyfw-v... Do you think they can come back? We dive into their re-brand from a marketing perspective + the dark history...

Spotify is the largest music streaming platform in the world. They have over 550 million users, and generate ~$12,000,000,000 in revenue a year. However, Spotify has never turned a profit in it's life. The business is actually down -$4.4B since it started. How does that make sense? How can a company be so successful, yet massively unprofitable? In episode 9 of the Share Your Screen podcast, that is the exact question we set out to solve. How did Spotify get into this mess? What prevents...

Hiii! Welcome back to Share Your Screen episode 8 :) In this episode we covered a few topics we have been dying to talk about: The Streamy's wasted potential - why we think an award show on the internet should be so much better Taylor Swift's New Announcement - How concert videos and documentaries are going to redefine the Music and Film industry Instagram's Identity Crisis - Why instagram fell off and what they can do to reignite the passion of Gen Z & Gen Alpha Marketing Bops...

VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 -- This video is based on our opinions! We encourage you to always form your own. TIME STAMPS: Introduction 0:00 - 5:08 The Danger of Fame 5:08 - 27:24 TikToker Pretends to be Taylor Swift 27:24 - 31:18 Billy Porter v. Harry Styles 31:18 - 44:44 The Future of Pop Music 44:44 - 53:40 Olivia Rodrigo Re-Brand Theory 53:40 - 59:40 Selena Gomez Super Bowl Commercial 59:40 - 1:02:42 Billie Eilish Brand...

VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 TIME STAMPS: Introduction 0:00 - 6:30 Bobbi Althoff Vs. Drake Podcast 6:30 - 15:07 Illinois Law Protects Child Influencers 15:07 - 27:52 What is Zepotha 27:52 - 36:30 Selena Gomez & Miley Cyrus Tease Music 36:30 - 44:15 Addison Rae Vs. the D’Amelios Career Path 44:15 - 58:53 Let us know in the comments if you like this new format of marketing experts react. We loved filming it and want to hear...

Is reality TV naturally exploitative? Or do participants deserve the highs and lows of what they sign up for? In this episode of #ShareYourScreen, Nicky Reardon and Coco Mocoe create a slideshow about the history and trends that we see in reality TV programming. This is at the heels of two preemptive lawsuits against Netflix (from Love is Blind cast members) and NBC + Bravo (from various reality stars on their network, including Bethenny Frankel) We talk about various shows, including;...

In Episode 4 of the Share Your Screen Podcast, we took a deep dive into the ethics of React content and how it pertains to "Fair Use" law on the internet. It's a tough problem to solve, and I don't think there is a 100% clear answer. However, I do strongly believe their needs to be stronger rules in place for those who take non-monetized content without the Creators consent, and use it in a way that then gets to be monetized for a larger Creator. This was brought to my attention from a...

Thank you for joining Coco Mocoe (@cocomocoe) and Nicky Reardon (@nicky.reardon) for episode 3 of #ShareYourScreen Today, we discuss the meteoric rise of PinkyDoll. The 'NPC' TikTok streamer who started making $7,000 a day on LIVE and has gotten shout outs from celebrities like Elon Musk, Cardi B and Timabland. TIME STAMPS: Introduction 0:00 - 1:20 The Origin of the 'NPC' Trend on TikTok 1:20 - 6:40 The Rise of TikTok LIVE 6:40 - 15:50 Who is PinkyDoll 15:50 - 23:24 The NPC Takeover...

The rise and fall of Disney Channel is one of the most fascinating times of popculture history. From the 90s to 2019, Disney had a near monopoly over ever corner of the entertainment industy. From music, to TV, to movies, they were churning out stars in what one could only describe as a popstar factory. In this episode, we took a deep dive on the origins of Disney Channel, it's rise to stardom, and what cause Disney channel to lose it's edge in the social media and streaming era. How the...

Welcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon). Today's episode is on the polarizing rise of Barbie and their parent company, Mattel. Every episode, we will do a deep dive on our obscure pop culture interests and theories. With a hint of marketing and over-analyzing. You can listen to #ShareYourScreen on Spotify and Apple Podcasts or watch on YouTube. For business inquiries, email:...

Welcome to Share Your Screen with Coco Mocoe and Nicky Reardon! New episodes will be out every Sunday morning. You can watch the full videos on our YouTube channel: @Nicky and Coco Show You can follow them on your favorite social media platforms here: @cocomocoe @nicky.reardon For business inquiries, email: [email protected]