This episode is sponsored by your best option for the best meat you can put in your freezer. Go check out the special deal, just for podcast listeners (that’s you): soulyrested.com/beef Today I'm chatting with Haley Scheich, author and cofounder of My Superhero Foods, a wellness brand that teaches kids and families about the powers of real food. She spent 10 years at Pfizer and another 2 years in a Masters in Dietetics program before she woke up to all the delusions of Big Food, Big Pharma and Big Ag. In today’s episode, Haley talks about her experiences at Pfizer, and her awakening to the importance of real food.  We explores the impact of pharmaceutical sales, the need for holistic nutrition, and the role doctors should take (but often don’t) in promoting real food.  We also discuss: the health benefits of outdoor work  the impact of simple lifestyle changes the importance of setting kids up for success the importance of real, whole foods why kids should be avoiding ultra-processed foods the role of parents in shaping their children's eating habits  the impact of early exposure to healthy eating.  We also discuss the challenges of navigating food choices at grandparents' houses and the importance of educating children about the effects of different foods on their bodies.