📈 Landing pages with 1 or more types of social proof lift conversions by over 52%! 📈 If your marketing is missing social proof, or you're not sure what it is, watch this! 👉This is for: Anyone wanting to boost cash pay revenue through marketing 🎙️ We're talking about: The psychological phenomenon called Social Proof 💥 This is important because: Understanding this and how to use it is crucial to winning over today's potential patient ✅ This will help you: Find gaps in your own social proof...

The question everyone ends their patient encounter with: "Do you have any questions?" We're revealing why this is the worst question - and what the game changing question is that we replaced it with! 👉This is for: YOU if you want to increase cash pay conversions in your practice🎙️ We're talking about: the most powerful way to end your consultations 💥 This is important because: this one question will give you the information you need to guide the patient through their unspoken roadblocks and...

You're familiar with the term 'going viral' on social media: but what does that mean for us as a practice or healthcare expert?!? 👉This is for: You, if you're tired of posting on social media to just your followers 🎙️ We're talking about: How and why going 'viral' should be part of your strategy 💥 This is important because: This type of content reaches a part of our potential patient market that is NOT responding to ads ✅ This will help you: Reach MORE people on social media for brand...

You're familiar with the term 'going viral' on social media: but what does that mean for us as a practice or healthcare expert?!? 👉This is for: You, if you're tired of posting on social media to just your followers 🎙️ We're talking about: How and why going 'viral' should be part of your strategy 💥 This is important because: This type of content reaches a part of our potential patient market that is NOT responding to ads ✅ This will help you: Reach MORE people on social media for brand...

Social media is no different from your other online marketing in the way that you can be measuring it's effectiveness and improving on it constantly. Think of your Instagram profile like your website's cooler cousin and you will look at it in a whole new light. Most healthcare practices fall into one of these categories: 1) missing ALL the information people are looking for 2) it's hard to find 3) OR it's missing the mark in terms of presentation and doesn't fit the social media...

Patients either feel better or worse after interacting in our practices. They either like us more or less by visiting our websites and social media. Neutral = negative. 👉This is for: Anyone who wants to grow leads and conversions 🎙️ We're talking about: Patient or potential patient encounters 💥 This is important because: This will limit you OR launch crazy growth ✅ This will help you: Make encounters positive on purpose 👍 If you found this insightful, hit the LIKE to let us know it...

The New York Times says that "Tiktok is the new search engine for Gen Z." 👉This is for: YOU if you want more premium patients. 🎙️ We're talking about: Social Search 💥 This is important because: People are using social media as a search engine (instead of going to Google first!) ✅ This will help you: Reach the people looking for what you offer, through social media. 👍 If you found this insightful, hit the LIKE to let us know it resonated. 💬 Share in the comments your perspective and...

The New York Times says that "Tiktok is the new search engine for Gen Z." 👉This is for: YOU if you want more premium patients. 🎙️ We're talking about: Social Search 💥 This is important because: People are using social media as a search engine (instead of going to Google first!) ✅ This will help you: Reach the people looking for what you offer, through social media. 👍 If you found this insightful, hit the LIKE to let us know it resonated. 💬 Share in the comments your perspective and...

This fresh take on your marketing is astonishingly powerful when it comes to converting views into patients. 👉This is for: YOU if you're ready to refresh your marketing voice and get MORE patients from your online efforts. 🎙️ We're talking about: 'Mass Intimacy' 💥 This is important because: When we use this in our online experience, it creates the perception of a unique and special relationship before our potential patient even gets in the door. ✅ This will help you: Increase conversions...

The dreaded negative online patient review: 😨 how to handle it and even get it taken down! ⭐⭐⭐⭐⭐👉This is for: everyone with online patient reviews 🎙️ We're talking about: what to do when that low star rating comes through 💥 This is important because: 90% of consumers also will frequently change their mind about a referral if the provider has bad, poor, or weak reviews and a single negative review can drive 22% of patients away. ✅ This will help you: Identify gaps in your online review...

Think of ‘online reputation’ as just online reviews? Today's actual online ‘reputation’ includes brand perception which extends into wherever people are online - which, as we know, is on social media. 👉This is for: everyone who wants to grow their brand reputation 🎙️ We're talking about: the different roles online reviews and social media play 💥 This is important because: we need to know where to focus our time and effort in our practice's brand building efforts ✅ This will help you:...

Did you know that only 7% of how someone interprets our interaction is by the words we speak?!?* Join us today for what accounts for the other 93%. 👉This is for: anyone who interacts with patients or has a team who does 🎙️ We're talking about: the incredible power of body language 💥 This is important because: body language is the biggest influencer of what people think we’re saying (not our words!) ✅ This will help you: prioritize soft skills as much as technical skills in your patient...

Do you feel like 'they' are always listening? 👀 Yep, they are. Are you? We're talking about Social Listening: if you're not already doing - you're missing out on the BENEFITS. 👉This is for: anyone who wants to grow their practice through social media 🎙️ We're talking about: Monitoring and analyzing trending social media content that is related/or relevant to our practice. 💥 This is important because: If we don't, our social media content can feel tone deaf. Plus, we will miss out on huge...

Many times in healthcare we're afraid to talk about being driven by success. Yet if we aren't successful as a practice, we certainly cannot take care of the patients who need us - or our people. 👉This is for: practice owners or leaders 🎙️ We're talking about: what fuels us and our decision-making & how we define our 'success drivers' 💥 This is important because: when our focus and passion are disproportionate in one area or another, we'll never be as successful as we can be ✅ This...

We added over $1 Million in cash pay revenue our last year in practice through *new* inquiry follow-up protocols. It's all in the conversation. 👉This is for: anyone who wants to increase revenue without adding marketing spend 🎙️ We're talking about: essentially what happens AFTER someone new inquires about your procedure or services through a-phone call-web form-self test-direct message on social media-comment 💥 This is important because: you've already invested $$$ into this potential...

Social media in your premium healthcare practice is a long term, committed relationship - not a fling. Your results are only as good as what is happening NOW on your accounts. 👉This is for: YOU if you want to get great results on social media 🎙️ We're talking about: the content being posted, the person behind it and the brand strategy that drives it all 💥 This is important because: you need a sustainable program and investment that lasts ✅ This will help you: understand where to...

What Converts 📈 Outcomes, Features or Benefits? 🤔Caption:  If 95% of spending decisions occur in the emotional area of the brain(2) how do we make sure that we are appealing to emotions for our potential premium patients to convert? 👉This is for: YOU if you want to increase conversions and grow your cash pay procedures. 🎙️ We're talking about: the difference between the BENEFITS of our procedures/services and the FEATURES or OUTCOMES 💥 This is important because: People aren't willing...

Studies show that this fear is irrational and one of the core elements in human anxiety. 👉This is for: YOU if you are a healthcare professional, marketer, leader or practice owner 🎙️ We're talking about: what research calls "one of humanities fundamental fears" - the Unknown 💥 This is important because: This is what a) stops our potential patients from calling/filling out form/coming inb) keeps them from understanding or absorbing information in your practice ✅ This will help you: ...

Spoiler Alert: They affect conversions more than anything else! 👉This is for: you if you don't know what soft skills are - or if you know about them and want to prioritize them in your premium practice. 🎙️ We're talking about:  The non-technical skills that your team must have to deliver exceptional patient experiences. 💥 This is important because: soft skills are JUST as important as technical skills in our practices. ✅ This will help you: understand what they are exactly who...

Why patients aren't 'clicking' 🤯 your call to action - and what to do about it. 👉This is for: anyone with a website, online ads or social media (!) 🎙️ We're talking about:  Your 'Call to Action' on your website or in your ads (WHAT you want people to DO) This looks like 'schedule now' or 'book your appointment' 💥 This is important because: when you are spending advertising $$$, to generate online traffic, you need every dollar to WORK for you and cultivate interest, not cool it! ✅ This...

🤫 The secret to giveaways that MADE us millions. 👉This is FOR: Practices that want a QUICK influx of leads/patients! 🎙️ We're talking ABOUT:  Giveaways - the difference between 'meh' and 'wow' results! 💥 This is important BECAUSE: Giveaways that are missing a few key elements for success are a waste of time, resources and can actually work against you. (We don't want that!) ✅ This will HELP you: Re-think your current giveaway strategy Succeed NOW (even if your giveaways have flopped...

If you have a self-test or quiz: DO NOT miss this episode!Your Self-Test is Burning Leads 🔥 and Losing $$$: How to fix it! 🧯Online assessments seem to be our thing lately for premium healthcare practices, so as usual, we're sharing so YOU can benefit! 👉This is FOR: Practices that have a self-test or quiz (or are thinking of adding one!) 🎙️ We're talking ABOUT:  What turns a regular self-test into an emotional and educational lead nurture 💥 This is important BECAUSE: If you have a normal...

If you have a self-test or quiz: DO NOT miss this episode!Your Self-Test is Burning Leads 🔥 and Losing $$$: How to fix it! 🧯Online assessments seem to be our thing lately for premium healthcare practices, so as usual, we're sharing so YOU can benefit!👉This is FOR: Practices that have a self-test or quiz (or are thinking of adding one!)🎙️ We're talking ABOUT:  What turns a regular self-test into an emotional and educational lead nurture💥 This is important BECAUSE: If you have a normal...

How to increase website conversions: guaranteed.The #1 Website Mistake 🌐 Are You An Offender? When we do online assessments for premium healthcare practices, we see this ALL the time. What's tragic, is that you can be the BEST and most WONDERFUL practice in 'real life,' but if it's not translated through powerful images online, you're going to miss out on massive revenue and new patient volume. 👉This is FOR: Practices that want MORE new patients from their website traffic. 🎙️ We're talking...

Are you likable online? It's more important than you may think! 🖥️👉This is FOR: Premium practices that want to get MORE new patients from their online presence and marketing efforts.🎙️ We're talking ABOUT:  Likability - it directly affects your conversions online (AND in your practice) 💥 This is important BECAUSE: It's one of the best ways to nurture potential patients down 'the funnel' (Remember the Larger Market Formula from SC Episodes 47 and 48? linked below) ✅ This will HELP you: ...