In the second half of this series, Josh London goes in-depth on how to setup a Google Adwords campaign, what to have on your landing page, and specific strategies to help you get results from your internet marketing efforts.     Google Adwords Overview • This is the main platform to do paid advertising. • Differences between ads and organic search listings. • Have your website in order first. • Advantages of using paid traffic vs organic traffic.     Settings for Google Adwords •...

In this interview, I have my very first return guest! Josh London goes in-depth on internet marketing, first talking about your website, and then going over SEO to help you create a solid foundation for your own internet marketing strategy.     Sponsors: Acting for Magicians by Richard Ribuffo — Pick up your copy today and SAVE $5!   Getting a View of the Landscape • Differences between Pay Per Click and Search Engine Optimization • What the large pieces of an internet marketing campaign...

Richard Ribuffo talks about Acting for Magicians teaching us how and why acting and theatre training are amongst the most valuable tools for magicians and how we can benefit greatly from understanding how to apply these tools. Richard, will be the first to tell you he’s not a “successful performer, per se but a succeeding performer.” He does have tremendous value to offer though, when it comes to having a great product to sell. As David Ogilvy said, "Great marketing only makes a bad product...

In this episode, variety entertainer Carisa Hendrix takes us through some of her personal steps to success which includes hiring a full-time assistant, Facebook Ads, press releases, and doing things out of order! Hailing from Calgary, Carisa is a variety entertainer who for the past ten years has professionally performed magic, sideshow, circus, and fire acts. She’s taken her act all around Canada and the world. She’s been featured in Ripley’s Believe it Or Not, Vegas Strip Search, and the...

In this episode, Chipper Lowell talks about being raised around the circus, his approach to comedy, and the importance of branding yourself! With his comedy, magic, and fun, crazy antics, Chipper has made a living performing for over 25 years. He’s headlined casino showrooms in Vegas, Atlantic City, Tahoe, and Reno. Brought his show aboard top cruise lines like Princess, Holland America, and Celebrity. He’s also become a favorite of top corporations performing at their events and trade...

In this episode, Seth Kramer brings us insight into the ins and outs of trade show magic! Seth Kramer is a trade show, traffic-stopping ninja!  Having been in the game for over 30 years, Seth spends much of his time in trade show booths selling his client’s products using magic. In addition to this he also does other corporate events like hospitality suites, sales meetings, and even customized special events. Every day of every week holds something new for him and he’s certainly up for just...

In this interview, Keri Kazz talks about being mentored by Franz Harary, The House of Magic, and then working with Thom Britton and Chuck Clark in creating The Danger Circus. Keri Kazz is a legend of "Detroit's Motor City Magic Scene." At 23 years old, he’s already accomplished more than most magicians have in their entire career. Sure he’s done strolling magic in restaurants and presentations at trade shows for corporate clients, but he’s also developed an illusion show that has taken him...

In this interview, Alex Clark talks about how creating internet cartoons has helped him to grow and keep in touch with his audience when he's not performing! He also talks about some of the ins and outs of working with an agent. With his show that contains jaw-dropping tricks, quick-witted comedy, and crazy antics, Alex Calrk has traveled around the globe performing at university campuses, festivals, and on other stages. He’s earned two People’s Choice Awards and was voted Best Novelty Act...

In this interview, Brian Miller talks about how to magically connect with anyone! He also talks about why he decided to try standup comedy and why you should too! Brian is a nationally acclaimed corporate entertainer and keynote speaker performing mainly at colleges and corporate events. Residing in Connecticut, he regularly performs at more than 200 events every year throughout New England and across the country. In addition to his magical performing, he’s also regularly invited to speak...

In this interview, Thom Britton talks about building and marketing his three-man theatrical variety-type show, The Danger Circus. He talks marketing, publicity, working with agents, and a great deal of other related topics! Thom is quite the showman, eating fire, directing plays, producing circus shows, lecturing on science, and studying the history of side shows and freak shows. He’s been a professional performer for over 26 years with his various shows including: Freakshow & Tell, his...

In this interview, Fielding West brings us into his career telling lots of stories from his past and then sharing with us some valuable tips on effective communication from stage. There are many great lesson to be learned from this talk. Enjoy! Fielding is a comedy magician, teacher, and keynote speaker from Las Vegas. He’s performed in a number of showrooms in Vegas, Tahoe, and Atlantic City like the Tropicana, Sahara, and Caesar’s Hotels. He’s appeared on a number of TV shows on a number...

In this interview, Fred & Bobbie Becker talk all about the ins and outs of performing on cruise ships. They talk about the good, the bad, the unexpected, what sort of shows work on ships, promo videos, and on and on! Together Fred and Bobbie have 45 years of combined performing experience and spend their time performing on cruise ships! They also have a program for entertainers called Gigs on Ships where they teach the ins and outs of performing on cruise ships.   Sponsors: Click...

In this interview, Brad Ross tells us how to market our show business and holds nothing back! My head is still reeling with all the knowledge Brad dropped. Also, find out how you can get a free 30 minute phone consult with Brad! For six years, Brad toured with Disney Live in Mickey’s Magic Show. This alone has taken him to 5 continents, 25 countries, and allowed him to perform in 16 languages. In fact, he’s entertained literally millions of people worldwide! He’s been featured in over 500...

Clay Mabbitt runs a blog and podcast called Sold Out Run where he helps theaters fill their seats with more than just friends and family. Basically, he’s a marketer and an actor. He’s using his skills and knowledge taken from his years working in a marketing firm in Indianapolis and applying them to find out ways to get butts in seats in theater productions. It seems to work because in 2010 he applied what he knew from his professional marketing background to his first theatre production,...

Brian Campbell shares some great practical business advice especially when it comes to navigating relationships. After all, if you're in show business, you're really in people business. Brian is a professional magician, trade show presenter, and hypnotist and has been for over 25 years. In fact, he’s performed magic for over a million people face to face. He’s worked everything from private parties, restaurants, and corporate events and for many years even managed other restaurant...

Steve Spill has a lot to talk about! We talk about some of his early days doing bar magic at The Jolly Jester, his venue, Magicopolis in Santa Monica, CA, and some stores from his latest book, I Lie for Money, Candid Outrageous Stories from a Magician's Misadventures. Throughout this interview we learn some bar magic strategy as well as some of the ins & outs of running a full-time magic venue. Steve Spill is a magician who’s had a lifetime of magic and still has room for more! Having...

Mac King tells us about his early days performing in comedy clubs and talks about how he keeps things fresh in his show at Harrah's in Vegas. I probably don’t have to say this, but if you’re a magician and don’t know who Mac King is, I hereby revoke your magician card. That said, Vegas Headliner Mac King is resident magician at Harrah’s Hotel & Casino and has been there for 15 years. This makes him the longest running magician in Vegas to be working at the same hotel! He’s appeared on...

Jeff Civillico brings us into his career in juggling and gives us some practical advice when it comes to intentionally designing your own life and career. Jeff is a high-energy Vegas headliner who takes juggling, audience interaction, and lots of comedy to compose his show, “Comedy in Action,” which can be seen at the LINQ Hotel & Casino on the Las Vegas Strip. His passion has taken him around the world garnering him once-in-a-lifetime opportunities like sailing the Queen Mary II, sky...

Ivan Pecel talks about his career as a professional juggler, targeting specific markets, and his take on comedy. Ivan is quite an accomplished comedy juggler based out of Los Angeles, CA. As funny as a stand up comic, and as skilled as a chinese acrobat, he's appeared on MTV, America’s Got Talent, and the “Tonight Show with Jay Leno. He’s become a favorite performer for a wide variety of venues like corporations, colleges, trade shows, comedy clubs, cruise ships, and casinos. An...

Matthew McCoy gives some great theatrical advice for magicians in some practical steps you can take to improve your act! Matthew is a theater actor, director, choreographer, and producer up in the Bay Area of Northern California. He’s the founder of BAM!, or Bay Area Musicals and currently serves as Artistic Director. Holding a Bachelor of Fine Arts in Musical Theatre he’s acted professionally in countless productions like The Wiz, Guys & Dolls, The Sound of Music, Chicago, and...

This week I talk to musician and school assembly performer Pete Ellison about how he started his very unique school shows and how he keeps all his show booking and client info straight! Pete Ellison is the founder of One World Rhythm, which provides live, interactive, musical entertainment for schools, libraries, churches, and other private events. Their show combines multimedia with live instrumentation, even placing instruments into the hands of the students to create a unique, interactive...

For this episode, I had the honor of interviewing Post Modern Vaudevillian, Michael Rayner about his career in juggling, mayhem, and on doing audience warmup shows! Yeah, he's one of the guys that entertains live audiences between takes during TV show filmings! To call Michael just a juggler would do him no justice, because his hilarious stunts range everywhere from balancing various objects on his face to spinning a cheeseburger on an umbrella. As an actor you may have seen his appearances...

In this interview, Shawn Popp talks about adding music to your performances and answers many questions that people have asked about his app Show Cues. Shawn Popp, AKA the Magic Dude, is one of Colorado's favorite performers. He's built a career traveling the country performing his magic at corporate events, trade shows, private parties, and other special events. His thouroughally entertaining show includes magic, mentalism, comedy, and music. Speaking of music, Shawn is also the mind behind...

In this interview, John Abrams brings us into his business performing assembly shows at elementary schools. He doesn't hold anything back and even gives us some example scripts designed to make his shows more effective in their intended objectives! John Abrams is a magician, actor, Emcee, husband and dad, who has found his passion, and probably also his calling in performing school assembly shows for elementary schools. Since 1998, John has performed school assembly shows, starting with his...

In this interview, The Amazing Allison shares her journey with us and offers some valuable insights into performing in corporate venues. The Amazing Allison Campbell is considered to be corporate America’s leading female mentalist and infotainer and has performed in virtually all types of venues, including as a magical bartender at America's Top Chef Rick Moonen's RM Seafood at Mandalay Bay and many appearances on national TV & radio. She’s also a world-class mentalist, spokes-model and...