Does this sound familiar? You're constantly battling the urge to scroll through Instagram, telling yourself you need to be on the platform to keep your business afloat. But you quickly fall into long doom-scrolling sessions, finding yourself in compare-and-despair mode. You spend hours engaging with others’ content just so they’ll (hopefully) engage with yours. You pump out endless posts in hopes they’ll reach your dream clients. You’re torn: take a break and step away and risk your...

Feeling stuck in a post-Black-Friday sales slump?   Hearing "I just can't swing it right now" from your dream clients?   Are your warmest leads saying "maybe in a few months?"   Is your inbox a ghost town?   If so, don't stress!! In this episode, I'm sharing 9 potential ways to deal with a holiday season sales slump. Whether you went all out with Black Friday promo, or your clients have spent all their cash on Uggs and iPhones, this episode will help you ground into a short-term...

If 2023 turned out a little differently than you’d planned as a business owner, you’re definitely not alone. Changing algorithms, inflation, and changing consumer attitudes have thrown a wrench in so many tried-and-true strategies that used to work like magic.  But 2024 can be an entirely different story… if we plan accordingly! In this podcast episode, we'll reveal a four-pillar growth strategy for service-based businesses for 2024 that will help you cut out all the noisy advice, get...

You’ve got an offer you think is off the charts, but your sales say otherwise. I’ve been there! Sometimes we’re so close to our offers that we can’t see the forest for the trees. We know SOMETHING needs to change, but WHAT should we change?! What should we tweak, optimize, and test first? This episode takes you through my Offer Triage Process: how to audit an offer that should be selling better to magnetize more people who need it! In this episode, you’ll be able to: Implement my 5 step...

If you're feeling frustrated and overwhelmed with your stagnant traffic and not enough leads for your biz, despite spending hours creating valuable content for social media, then you are SO not alone! So many content creators and entrepreneurs are facing the same challenge: creating endless content, seeing “meh” results. We are done spending endless hours on the content creation hamster wheel. We need to be creating content that works FOR us and drives our businesses forward! In this...

It’s hard to get good at marketing when the principles you’ve been taught feel gross to you. So let’s ditch ‘em and try something new!   In this episode, we’re:   Cracking open 3 marketing myths that are rampant on social media and unpacking why they’re problematic (and ineffective) Exploring 3 ways to market to your audience that honors their agency and humanity Flipping the script on marketing adages like “twisting the knife” and pressuring your clients to buy on the spot   If you...

Generating leads does NOT have to be the ultimate drag for your service-based biz. In fact, with the right strategies, you should be able to work LESS to generate each lead so you can spend more time serving your people!   In this episode, we’re breaking down:   Exactly how we’re attracting leads to our mid-ticket course The 3 top-of-funnel marketing strategies we’ve prioritized to generate $250K in course sales in just 10 months How (and why) our lead generation strategy has changed...

Sick of exhausting launches that leave you burnt out and bummed out, but struggling to make consistent sales on evergreen? I hear you, and we’re fixing it today!   In this episode, we’ll dive into:   The problems with both launching and evergreen that spell disaster and heartache for entrepreneurs The real reason launching and evergreen both fall short for consistent sales and optimal client experience  When launching and evergreen models are likely to work the best, and when they’re...

Feeling stuck in your business?   Maybe your income has plateaued…   Maybe you keep enrolling 5 people into your programs when you’d love to be signing 10…   Maybe your platforms aren’t growing online…   If any of this rings true, press play and get ready to hear 3 sneaky potential culprits!   In this episode, we’ll look at:   1.Your relationship to the people you admire. Could your role models be keeping you stuck?   2.Your perception of your addressable market   3.Your...

In this episode, I’m excited to pull back the curtain for a sneak peek at a MAJOR rebrand!   I’m sharing the scoop on: Why now is the time to rebrand our business How we’re structuring our offers and services Why I’m choosing to divest my personal brand from my business’s brand How we’re expanding our team to support our growth New business name reveal! Why the podcasting space is ripe for a shakeup and how we’re going to help create a more diverse, progressive, liberated podcasting...

There are a LOT of mixed messages about money floating around on social media:   Make more money…   But not THAT much money.   Be abundantly paid for your offers…   But capitalism is inherently evil and bad.   It’s no wonder we’re confused about how much is appropriate to want and to make!   In this episode, I’m sharing my personal philosophy around how much money it’s okay to make.   I hope this simple rule of thumb that’s actually measurable helps you feel GOOD about how much...

Is selling high ticket offers REALLY the best way to grow your business? If you’ve been following the online business space like I have, you’ll know how prevalent the high ticket craze has been for the past two years.    But as someone who’s been there, done that, AND who’s also sold plenty of lower ticket offers, I’m here to tell you the truth about high ticket sales.   If you’ve been feeling confused or stressed about your prices, or have been feeling pressured to raise them, this...

Have you ever woken up, thought about your to-do list, and wanted to crawl back under the covers?   That’s how I woke up feeling this morning!    You might call it “procrastination,” or “laziness,” but I’ve learned that scolding ourselves for “not wanting to work” is NOT the solution for days like this, because the root cause of feeling this way is actually embedded in the nervous system.   In this short episode, I’m walking you step by step through my 3-step strategy for overcoming...

I’ve gotten too many messages in the past 3 weeks that all say some variation of the same thing:   “Something has changed, my business isn’t doing as well as I expected this year.”   “I’m worried this might be the end for my business.”   “It seems like I’m talking to a brick wall, when two years ago clients and customers were finding me left and right.”   Let’s talk about what I sense is going on collectively. This episode is going to be objective and direct, and you might not like...

If you’ve had any of these thoughts lately: “Is the masterclass model still actually working?” “I’ve been doing masterclasses for years and they used to be great for enrollments, but they’re not anymore. What happened?” “I hate doing masterclasses because I hate the strategy I was taught.” “How do you balance giving away value without giving everything away for free during a Masterclass?” Then get ready to press play, Soulful CEO! The old way of running Masterclasses ISN’T working...

Just when I thought I’d mastered the art of launching, I was hit with an unexpected twist that changed everything, and I’ve been working hard to find the best, smartest, smoothest ways to launch ever since! Come with me on a journey of ups, downs, and hard lessons as I pull back the curtain on what’s working with launching right now. In this episode, we’re tackling questions like: What’s the best way to launch right now in 2023? Is launching still effective? Is the masterclass model still...

Sick of half-baked Instagram and Facebook strategies that don’t work? I had sworn off paid traffic after a few bad experiences with strategies from mentors that didn’t deliver, until I met today’s guest, Meagan Buggey!   Meagan is a Meta-certified Digital Marketing Expert, and the CEO of Meagan and Company who’s made it her purpose to help other moms and entrepreneurs just like her build their businesses with Facebook and Instagram Ads (without sacrificing precious moments with their family...

Are you tired of hearing about “$10k months” on social media? Have you been taught that it’s shameful to have financial goals or desire to turn a profit? Are you starting to feel like it might require more than just journaling and affirmations to improve your money mindset? My special guest, Kristen Hillman, is here to set the record straight. Kristen is the founder and CEO of Viticula Financial, the go-to financial strategy firm trusted by 6-7 figure service providers to create...

Are you tired of old-school coaching strategies that fail to acknowledge the underlying trauma your clients may be dealing with? Cara Kovacs gives us the important scoop on learning to effectively support dysregulated clients, avoid coaching practices that cause harm, and how to build a thriving biz that embodies empathy and self-compassion. In this episode, you will be able to: Understand the critical role of trauma-informed care as a coach or service provider Learn to identify and...

From a devastating diagnosis to a life-transforming discovery, Fabienne Beard-Wright's story is one of unexpected twists. Find out how joy and intuitive movement helped her overcome her challenges and reignite her passion for dance. But that's not the only surprise in store - keep reading to uncover the shocking twist that changed everything. In this episode, you will be able to: Uncover the significance of joyful physical activity in nurturing mental health and emotional balance. ...

I’m opening up about my recent heart health scare and how two weeks completely changed my perspective on entrepreneurship and offered the not-so-gentle wakeup call I needed.   You’ll want to listen to this episode if: ●     You insist you’re “not stressed” but have a hard time shutting off ●     You think of your business as a thrilling roller coaster instead of a steady, dependable freight train ●     You don’t currently have a support system for accountability ●     You’ve been...

I’m opening up about my recent heart health scare and how two weeks completely changed my perspective on entrepreneurship and offered the not-so-gentle wakeup call I needed.   You’ll want to listen to this episode if: You insist you’re “not stressed” but have a hard time shutting off You think of your business as a thrilling roller coaster instead of a steady, dependable freight train You don’t currently have a support system for accountability You’ve been tolerating micro-doses of...

Let’s get your emails opened 50% of the time or more!   In this episode, I’m breaking down 3 huge opportunities for small business owners to skyrocket your open rates. I’m also sharing the subject lines of two of my most opened emails so you can snag the templates! You’ll learn: 3 common things that could be keeping you from 50%+ open rate How to craft a subject line that conveys the right emotion and energy to a reader than inspires them to find out what’s inside How to strike a...

As your business grows, it’s SO important to deliver 100x BETTER results without working 100x harder!   In this episode, I’m breaking down 3 exciting marketing and operations tools that are going to help me scale my business to support 1,000 students and members at a time. I’m already using these and LOVING the results, and I want you to be the first to hear about a tool that could change your biz for the better.   You’re going to nerd out over these tools if:   You’d LOVE to increase...