What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: https://www.rogerdooley.com/sandeep-dayal-branding/ Sandeep Dayal joins Brainfluence to explain purchase decisions, brand identity, brand positioning, customer-centricity, and...

Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: https://www.rogerdooley.com/john-jantsch-engine/ John advocates customer-centric marketing and brings us lessons from...

Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you...

Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more. Show notes: https://www.rogerdooley.com/dan-pink-regret/ Video: https://youtu.be/Gx32A_c5Pyk

One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: https://amzn.to/33rqNzv Show notes link:  Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its...

In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity,...

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From...

Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production...

Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors. In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference,...

Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work. Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away...

Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Listen in as we discuss how COVID-19 has changed how businesses handle shutdowns, as well as the primary cause of the market failure during the...

Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the good and the bad of sales incentive programs. Listen in to learn what programs that work well have in common and the one non-negotiable that...

Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non-verbal communication. From there, he went on to spend a quarter-century with the FBI, pursuing spies and other dangerous criminals across the...

Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century. Listen in as we discuss whether taglines have become obsolete with...

Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times and Psychology Today. Ron is also the founder of ignite80, a learning and development company that translates research in neuroscience, human...

Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company. In this episode, he shares why the way in which consumers respond to products is just as important as the...

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics &...

Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, all in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. Listen in as we dive...

Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the tech industry, she previously worked at Pinterest, LinkedIn, and Twitter.  Ximena joins us today to discuss the long lost art of listening as a...

Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is the author of the WSJ best-selling book Winning Digital Customers: The Antidote to Irrelevance and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and...

Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker. Many listeners are familiar with Robert and his...

Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to pioneer the development and application of behavioral, implicit, and neuroscience research techniques that help brands better understand the subconscious emotional drivers of motivation and decision-making. His research has been published in prominent business publications and academic journals,...

Colin Bryar joined Amazon in 1998—four years after its founding—and spent the next 12 years as part of the senior leadership team as the company grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. He served as Vice President at Amazon, and spent two of his years as Chief of Staff to Jeff Bezos, a.k.a. "Jeff's shadow." During this time, he spent each day attending meetings, traveling, and discussing business and life with Jeff. In this...

Judy Samuelson is Founder and Executive Director of the Aspen Institute Business and Society Program and a Vice President at the Aspen Institute. Signature programs under Judy’s leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, a multi-year dialogue to produce the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She also writes regularly for Quartz at Work, is a Bellagio Fellow, and...