Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your existing content through strategic repurposing. I share my personal content creation process, including the 5x1 strategy and how to find sister platforms to maximize your reach. Perfect for busy small business owners who want to create impactful content without burning out.   MENTIONED IN THE...

Creating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, then diversify platforms, and finally build a content system. Key tools include Your Template Club and Reels Report. Grab my content repurposing guide to streamline your process. Let's dive in and grow your brand!   MENTIONED IN THE EPISODE… ↳ Grab Canva templates from Your Template Club →...

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to...

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also...

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your...

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth about posting frequency and why consistency matters more than you think.   In this episode, we dive deep into the secrets of effective social media marketing for small businesses. Learn the difference between consistency and frequency in content marketing, and discover practical...

In this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. Kinsey shares her initial skepticism towards AI, her transformative 'long drive epiphany,' and the subsequent creation of her brand focused on authentic AI use. We delve into common mistakes with tools like ChatGPT and offer solutions, mindset shifts, and tips to harness AI effectively. The...

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make the process easier. We'll discuss why perfectionism hinders progress in the fast-paced world of social media, and why platform changes aren't personal - it's just increased competition. These tips will help small business owners overcome content creation challenges and market...

In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and harness the often-overlooked power of email marketing. No more burnout or scattered efforts – just practical, actionable steps to bring in more customers and grow your business. Whether you're a marketing newbie or looking to level up, this episode is packed with game-changing tips you can start...

In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning out. Explore the differences between these approaches, their pros and cons, and how to implement them effectively. Discover time-saving tools and tips to streamline your content workflow, from automating posts to adapting content for different platforms. Whether you're a busy entrepreneur or a...

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.   MENTIONED IN THE EPISODE... If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content...

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, and the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.   Jamar Diggs is a YouTube...

In this episode of The Content Collective, I share insights on managing social media content creation efficiently. I talk about my approach to organizing the content creation process using a streamlined tech stack, essential tools for video and photo editing, and setting up a content workflow. We also need to chat about utilizing scheduling tools for maintaining consistency and saving time.    MENTIONED IN THE EPISODE... FREE Airtable Content Planner Template...

In this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various social media platforms and marketing channels. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune...

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.   MENTIONED IN THE EPISODE... The Content Curriculum Workshop - https://www.amberfiglow.com/the-content-curriculum   CONNECT...

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.   CONNECT WITH AMBER... Website:...

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.   MENTIONED IN THE EPISODE... And if you want to learn...

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner. Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's...

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.   Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a...

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.   Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that...

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts...

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy. Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits. She provides insights on how each post type can help achieve specific...

In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and...

In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content. These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of aligning content with business goals and recommends creating a systematic workflow to streamline...