Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.
In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.
Amber...
Published 04/08/24
In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media...
Published 04/01/24