DM Guide To Marketing - Episode 01
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About This Book
Chapter 1
Marketing With A Capital “P”
“Before you make any decisions about price, or which products to sell, or what ads to run, take a good hard look at your customers as people.”
Chapter 2
How Many Baskets For How Many Eggs?
“An emotion-free analysis of each segment of the business is a good place to start.”
More Episodes
Chapter 21
Speaking Up For Your Business
“It’s good for business because the more information and knowledge you give your customers, the more they appreciate it.”
Chapter 22
Tune Your Company’s Publicity Machine To Stay In The News
“Dealing with paparazzi and signing autographs...
Published 10/07/10
Published 10/07/10
Chapter 17
Social Media Marketing Three Ways: Facebook, Twitter, and LinkedIn
“Your business can establish a two-way dialogue with customers that reinforces your marketing message.”
Published 10/07/10
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