In this podcast episode, host Cody McGuffie interviews Will, a financial professional and YouTube content creator who covers a range of topics including finance and Etsy. Will shares his educational background in economics and finance, as well as his decision to pursue an MBA and the Chartered Financial Analyst designation.  He discusses his experience working in equity research on Wall Street and his transition from corporate finance to starting his own business. Will also delves into his research on successful Etsy shops, highlighting the importance of studying and learning from them. He shares insights on the characteristics of top Etsy shops, factors for success, and tips for improving listings and competing with top sellers.  Additionally, Will provides advice on sales tax and offers encouragement for first-time entrepreneurs. Overall, this podcast episode offers valuable insights and practical tips for those interested in entrepreneurship, finance, and the Etsy platform. The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.io Timestamps with key takeaways: [00:02:23] Will's unique approach to Etsy. [00:07:02] Shifting into startup tech. [00:13:15] Creating an online business. [00:19:47] Successful Etsy shops analysis. [00:28:45] Creating effective Etsy listings. [00:31:25] More listings is good. [00:37:26] Etsy and YouTube journey. [00:40:08] Sales tax on Etsy. [00:45:49] Sales tax advice and research. [00:51:17] Etsy success and growth. Entities mentioned: ecommerce, Etsy, online business, entrepreneurship, sales, listings, top shops, successful strategies, competition, sales tax, reseller's certificate, print on demand, wholesale goods, state requirements, CPA, roadmap, support, growth, inventory, product, marketing, sales distribution, revenue, costs, profit, cash flows, website, YouTube, photography, transparency, curiosity, research, skills improvement, images, descriptions, Everbee, sales transactions, profit margin.