In this episode of the Etsy Seller Podcast, host Cody McGuffie explores the concept of modeling success. He emphasizes the importance of paying attention to successful businesses and individuals in order to learn from their actions and achievements.  Cody highlights how successful Etsy shops draw inspiration from other shops in the marketplace to create unique and improved products. He provides examples of well-known companies like Coke and Pepsi, as well as McDonald's and Burger King, who have modeled after each other to compete for customers. Cody emphasizes the importance of not blindly copying others but rather taking ideas and improving upon them to create a better product.  He encourages Etsy sellers to conduct thorough market research, analyze trends, and infuse their own creativity and unique style into their offerings. This value-packed episode provides valuable insights for Etsy sellers looking to grow and succeed in their businesses. The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more. EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. Sign up for EverBee for free at the link - https://everbee.io Timestamps with key takeaways: (01:14) Modeling success. (05:36) Identifying popular Etsy products (06:56) Successful Etsy shop strategies Entities mentioned: ecommerce, Etsy Seller Podcast, Etsy business, successful businesses, successful people, modeling success, market demand, trending items, colors, fonts, styles, successful Etsy shops, market research, customer preferences, competitor strategies, intellectual property, unique style, product offerings.