I cannot believe that we are at the end of season four of the Gut Show. I've loved recording this, and it has been a lot of fun researching topics and having new conversations. I hope that this has been helpful for you every step of the way. In this final episode, I actually wanted to end on one of the most controversial topics that has come across my (virtual) desk, and it's the way IBS is marketed by different influencers and health professionals on social media.  During this episode share my thoughts on what IBS is, the dangers around the narrative that IBS is BS, what drives IBS marketing and how you should deal with your IBS.    In this episode, we cover: Is IBS really BS?  Why I don’t believe that IBS is BS The root behind IBS marketing Doing the proper research behind IBS How to deal with this narrative and your IBS  Today’s episode is sponsored by Sunfiber. Sunfiber is a prebiotic fiber supplement that is gut-friendly as a soluble, low FODMAP fiber. Sunfiber-containing products typically contain between 5-7 grams of fiber, and it mixes into water or food without adding color, texture, or flavor. That means you can easily add this to your routine to increase your intake and benefit the balance of your gut without the symptoms. Sunfiber can be found in hundreds of different products. Find your favorites at Sunfiber.com   Join The GUT Community: The Facebook group for those with IBS and digestive health conditions to connect, encourage one another, and dive deeper into the topics we cover on The Gut Show.  Join here: facebook.com/groups/thegutcommunity   Connect with Erin & the Gutivate team IG: @erinjudge.rd or @gutivate Website: www.gutivate.com Schedule a consult: bit.ly/jnwconsultcall   FREE: IBS Fundamentals Mini Course https://www.ibsmastermethod.com/ibs-fundamentals-sign-up   Start taking control of your IBS with the MASTER Method Foundations Course bit.ly/mmfoundations   Track your symptoms & understand your body better My Gut Journal is a 90 day gut tracker to build awareness in your mind & body. Get yours at www.gutivate.com/store/mygutjournal