Benjamin Redfield is the managing partner at bread, a product firm to help companies design and deploy software systems. Bread helps their clients take "ideas to market through strategy, brand, design, and engineering." Previously, Ben co-founded Density (Density.io) which was recently valued over $1B. This conversation covers why Ben left Density behind to create another agency, how he finds clients, running an agency like a venture studio, hobby electronics, the value of keeping your team small, tools for rapidly prototyping software, his favorite fiction books, and much more.