Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few. In this episode, we discuss: 🔥 Charles’ most controversial opinions about Facebook ads 🚀 How to get started with paid media 💸 The benefits of increasing your ad spend 🚫 Why no other platform can compete with Meta 🧘 Removing Self-worth from Success 🏦 The Power of Fractional Banking 🌟 Much more Chapters: 00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies 00:07:11 - A New Paradigm: Understanding the Power of Tools 00:14:24 - Aligning Media Buying Strategies 00:17:54 - Prioritizing Efficiency on Facebook 00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth 00:25:38 - Removing Self-worth from Success 00:29:17 - The Power of Fractional Banking 00:37:21 - The Benefits of Increasing Volume 00:40:58 - Shifting Thinking on Cost Caps 00:44:41 - The disconnect between performance and success in the agency industry 00:48:19 - Advertising Strategies on Different Platforms 00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It 00:55:48 - Effective Project Management and Transparency Connect with Charles Tichenor IV: → LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ → Twitter: https://twitter.com/CTtheDisrupter → Website: https://www.disrupterschool.com/ Resources Mentioned in the Episode: → The Social Dilemma: https://www.thesocialdilemma.com/ → The Social Network: https://www.sonypictures.com/movies/thesocialnetwork → Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com