Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year. In this episode, we discuss: 💰 Building an eight-figure business 📬 The evolution of newsletter marketing 📈 Scaling a freelance business 💼 B2B newsletter marketing opportunities 🌱 Using evergreen content across platforms 🤖 The future of AI in marketing 🌟 Much more Chapters: 00:00:00 - The Value of Newsletters in Email Marketing 00:05:54 - The Rise of Newsletters in the Creator Space 00:08:47 - Transitioning from Full-Time Job to Freelancing and Consulting 00:11:30 - Scaling the Business: From Freelancer to Agency 00:17:20 - Technology, Software, and Education in Newsletter Marketing 00:20:21 - Transitioning from Freelancing to A Full-Time Job in Digital Marketing 00:26:13 - Opportunities in B2B Newsletters 00:29:17 - Alternative Paths to Freelancing Success 00:32:01 - Building an Eight-Figure Business 00:34:49 - Evergreen & Impactful Content: From Tweets to Podcasts 00:37:33 - The Future of AI Capabilities 00:40:27 - Using Memes for Ads Connect with Matt McGarry: → Twitter: https://twitter.com/JMatthewMcGarry → Newsletter: newsletteroperator.com/subscribe → Website: https://growletter.co/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com