The very first guest on the show, the one and only Andrew Coates. Andrew is a successful personal trainer, fitness writer and podcaster who has amassed a large social media following using his writing skills as his primary medium. In the spirit of the show, we built the episode on the book that most changed his life: Seth Godin's Linchpin. Andrew talks about how this book helped him to stand out from the crowd both as an in person trainer and an online personality. The conversation takes many turns (as is customary with Mike & Jeb) and you really get an inside look on what creates a successful business in the fitness industry. If you are a fitness professional or a fitness enthusiast, this is a must listen!