In episode 072 I was hosted by Filiberto Amati on his Growth, Brands and More Podcast. I shared my journey from being a Sales guy in Rome to working at major beverage companies in Europe until founding MAFFEO DRINKS. We discuss the fundamental principles of building brands from the bottom up, the importance of having a clear and consistent strategy, and how to execute it successfully across different markets and channels. I also talk about the value of small empirical experiments, the balance between strategy and execution, and how to handle unexpected opportunities. Tune in to gain deep insights into the art and science of beverage brand building. Time Stamps 00:00 Introduction to the Maffeo Drinks Podcast 01:09 Interview with Filippo Bertomatti 01:56 Chris Maffeo's Career Path 05:15 Challenges and Insights in Brand Building 06:33 Defining a Good Strategy 10:50 Consistency and Simplicity in Strategy 24:39 The Role of Frugality in Brand Building 28:38 Empirical Experiments and Market Testing 39:52 Handling Unexpected Opportunities 46:35 Conclusion and Final Thoughts About The Host: Filiberto Amati About The Guest: Chris Maffeo