In this episode, I host the legendary Indie Bartender, Cocktailman Danil Nevsky for a deep dive into the dynamic world of bartending and brand interactions. We discuss the evolution of the hospitality and drinks industry, and tackle the ongoing disconnect between bartenders and brand managers. Danil offers insightful critiques on the state of the industry, sharing anecdotes and observations on brand ambassadors' roles, the rise of cocktail culture, and the generational shift in bartending. We also explore the adaptation of bar experiences to be more consumer-friendly and the critical role of social media in modern bartending. The episode is both a nostalgic look back and a hopeful glance forward, making it a must-listen for anyone interested in the symbiotic relationship between bars and brands. I hope you will enjoy our chat NB It contains Hard Language, which is not suitable for all audiences. Time Stamps 00:00 Introduction to the Podcast 01:20 Meet Danil Nevsky: Indie Bartender 02:29 The Disconnect Between Bartenders and Brands 04:20 The Evolution of the Spirits Industry 06:22 Generational Drinking and Market Changes 07:59 The Role of Brand Ambassadors 09:21 The Impact of Social Media and Technology 13:14 Challenges in Brand and Bar Collaboration 16:04 The Future of Bartending and Brand Interactions 38:04 The Evolution of Cocktail Content Creators 38:44 The Oral Tradition of Bartending 39:12 The Impact of Content Creators on Bartending 44:14 Brand Relationships in the Bar Industry 46:43 Balancing Brand and Bar Dynamics 51:47 The Role of Bartenders in Enhancing Customer Experience 55:47 Cultural Influences on Cocktail Culture 01:06:16 The Future of Cocktail Culture 01:10:35 Final Thoughts and Farewell About The Host: Chris Maffeo About The Guest: Danil Nevsky