“You need to deliver value.” That’s a piece of advice that you’ll hear a lot in the online entrepreneurship space. If you’re using social media, podcasting, emails, or a blog to market your high-ticket services, you know that delivering value is crucial. But why is it that you’re constantly hearing about $50,000 days when you’re having trouble having a $50,000 year?   In today’s episode, I’m diving into the major problem that is keeping you small, especially when you’re selling high-ticket....

Here’s a little secret: most service providers and coaches have admitted to me that they’ve been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five or business services are taking up a lot of time, so time for content planning is extremely limited for them. Or they tell me that sales have either plateaued or have been inconsistent. They...

I don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you’ve created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it.   I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had...

If you follow me on Instagram, you know I’ve been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers.    I’m discussing the difference between convenience-based, quality-based, and differentiation positioning. I walk you through the details involved with each positioning strategy and...

You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered.   Today, I’m chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO Legal Loft. Michelle works with small businesses and creatives to secure and protect their business through trademarks, contracts,  copyrights, and business formations. In this episode, we talk...

I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I’m not really aiming for balance as a CEO and a mom. It might not be the answer you’re looking for, but it’s a realistic look into motherhood and entrepreneurship.    Today’s episode is for the busy moms who are navigating two full-time jobs as mothers and CEOs. I discuss my story, why I’m aiming for just functioning in life and not balance, and why having...

As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn’t realize that I was basically positioning myself as someone that you can get a great deal and save money with.   If you want to be known for your quality and impact, and not for your affordability, this episode is for you....

Every marketer you come across talks about the infamous High Ticket Buyer’s Journey. But what does that mean and what does that look like for you? In today’s episode, we have a crucial conversation all about marketing and selling your high ticket offer.   I take you through a closer look at what the high ticket buyer’s journey is really about, so you can understand more deeply what it means and how you can implement it for your very own premium-priced offers. Grab a pen and paper because...

People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you’re a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that’s fixated on vanity metrics such as likes and number of followers.   So this episode is for you if you’ve ever been disappointed by a low video view count, or if you’ve ever been discouraged by...

There isn’t a shortage of distractions for online entrepreneurs these days and I’m not talking about your latest Netflix binge that’s keeping you from getting work done. What I’m addressing is more subtle. I’m talking about distractions such as the wins we see from other online entrepreneurs and the endless supply of tips and tricks available with just one click.   So in today’s episode, I’m addressing the 3 urges online entrepreneurs should resist in order to succeed. I discuss why you need...

I often feel like nobody in the online entrepreneurship space talks about the real AF highs and lows of the journey. Sometimes we catch glimpses of huge wins, and very rarely do we ever see the downside of online entrepreneurship.   In today’s episode, I have a candid chat about the real AF highs and lows of online entrepreneurship that nobody is talking about. I discuss highs like achieving financial freedom to the pressures of being in charge of your financial stability (or the lack...

There are many misconceptions when it comes to running Facebook ads to sell your high-ticket offers. One of the most common being ditching organic marketing all together. Instead of trying to decide between what’s fact and fiction, I’ve invited Dania Cummings on today’s episode to discuss how Facebook ads can enhance your organic marketing efforts.   Dania shares what really goes into running Facebook ads and how your organic marketing efforts can support the performance of your Facebook ads....

Many service providers default to low-ticket offers after facing rejections on their premium prices. They also might not even offer a high-ticket offer because they’re fearful that no one will sign on.   Today’s episode is going to be a tough but important one to hear if you happen to find yourself in this category. I’m addressing why you shouldn’t default to selling a low ticket offer just because you aren’t selling high-ticket. I discuss the importance of standing behind your pricing with...

You want to be known as a great service provider who delivers excellent work and customer service. What you don’t want to be known for, as a service provider, is being affordable. I first realized this when I was severely undercharging for my services. Although I was getting referrals left and right, I was getting them because I was affordable. Worst of all, these low-ticket clients often demanded the most time.   In today’s episode, I’m addressing a very common and important issue many newer...

Unpopular opinion: your educational content doesn’t set you up as an in-demand expert. We all love a good carousel post that explains the ABCs of how to do something. These types of posts generally gain more engagement. But you’re forgetting that if you sell high-ticket or premium offers, these types of posts aren’t doing much to solve your audience’s pain points.   In today’s episode, I’m filling in the gaps in your content strategy when it comes to selling and marketing your high-ticket...

If you want to sell high-ticket services, you need to show your face. In this digital age, the best (and easiest) way to show up for any potential customer is to do so through video. This is why I’ve invited YouTube conversions coach, Jamar Diggs to the Revolutionary CEO podcast.   In today’s episode, Jamar schools you on the value of YouTube, especially when it comes to generating leads for your high-ticket business. We’re also discussing the importance of SEO, conquering your fears of...

There are many differences between growing a service-based business versus a product-based business. If you’re an entrepreneur who runs a product business, or maybe you’re interested in dabbling in e-commerce in the future, this episode is for you.   My guest today is none other than Kerrie Fitzgerald. Kerrie is a subscription box and e-commerce marketing expert who grew a multi-6 figure product business with zero ads or outside funding. She’s sharing the mistakes she’s made, her top 3...

Like so many of you, I was once faced with the very difficult decision of quitting my full-time job. Throughout the process, I was riddled with questions and fears. Knowing when to quit your full-time job to pursue working on your own business is a choice that’s never comfortable or easy, no matter what age you are. However, if you want something different for your life, you deserve to make that choice and pursue change.   I’m sharing my personal story of how I ultimately decided to quit my...

Are you owning and running your business with a mindset of an employee? This might just be the biggest thing I see that is holding online entrepreneurs back from hitting their income goals. I say this with personal experience since this mindset was something that held me back early on in my business.    In today’s episode, I explain the difference between running your business as an employee versus stepping into the important role of CEO. Tune in as I discuss how the employee mindset might be...

Raise your hand if you’re trying to leverage Instagram to sell your high-ticket and premium offers. Now raise your hand if you find Instagram to be stressful and overwhelming. In today’s episode, I want to have a raw, honest conversation about how I was able to leverage Instagram when I stopped trying to impress people.   I share my personal journey with Instagram and how I spent countless hours creating graphics, receiving nothing but crickets in my DMs. I also discuss why showing your face...

I first came across Madison Tinder when I decided that a business coach was exactly what I needed to grow my business back in 2020. Madison is a business and marketing strategist who focuses on helping online business owners scale their business with visibility tactics, unique product suites, and launch strategies. She also happens to be the reason why my business is where it is today. She is my very first business coach and now my first-ever podcast guest.   In today’s episode, Madison...

2019 was the year I accepted logo clients for $150 and website clients for $450. It was also the year that I was a logo designer, graphics designer, website designer, social media manager, and social media ads manager (I was doing all the things). It was very easy to get clients at those price points and my referrals came in, consistently. I never had to market my business, and I also never made any real money.  In today’s episode, I share how hard it was to break beyond $2K-$4K months with...

Many entrepreneurs say “you don’t need a website to make thousands of dollars.” Although that is true, the one thing you cannot sell without is solid branding. Despite what you might think, there is a distinction between brand identity elements such as a logo or a website, and the action that you’re taking to shape the perception of your brand. In the first episode of The Revolutionary CEO podcast, I’m breaking down what it takes to establish a solid brand that allows you to charge premium...

I have survived two failed high ticket launches of the same offer in 2020. The first time, I launched without a coach and a smaller social media following. The second, I launched with the guidance of a coach and a larger following. Needless to say, neither launch worked. In today’s episode, I share my story, starting with my old business model, increasing my rates, and heading into my failed launches. I also share the mistakes that I’ve made so you can avoid a failed high ticket launch of...

Switching to a premium business model really transformed my business over the last year. Not only did it help me achieve my first financial goal of hitting 5k months, but it also helped me attract higher-quality clients. In today’s episode, I’m sharing my journey on how I got my business to where it is today. I share my mission and why it’s so important to me to help female entrepreneurs generate high income, build a sustainable long-term business, and create generational wealth. If...