Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins Colin to run through the following topics: Colin's summertime check in during More with Thermore (12:34)VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26) Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts. Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network. Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.