Are you prioritizing the product over the needs of the customer? Our guest, Carole Mahoney, unveils the common pitfalls salespeople face when this occurs. Listen in as Carole emphasizes the importance of asking the right questions to help buyers feel comfortable and confident in their decisions. Mark and Carole offer practical tips to shift the focus from product pitches to meaningful buyer-centric conversations. In addition, Mark and Carole discuss the importance of tailoring sales presentations to the unique needs of each stakeholder, moving away from ineffective, one-size-fits-all pitches.   ❗This Kindle deal ends this week! 📗 Mark’s newest book, The Making of a Mind for Sales: 33 Strategies for Success, is $0.99 on Kindle—but not for long! Pick up your digital copy today! Or if you’re a page-turner, print copies are also on Amazon.  Combine sales strategy with mindset journaling + goal setting for a powerful 33-day journey toward success.    ◩ About the Guest ◩ Carole Mahoney is a speaker and the author of Buyer First: Grow Your Business with Collaborative Selling. She is the founder of Unbound Growth.