If level one is head confidence and level two is heart confidence, what does LEVEL 3 Confidence look like? Kantarski shares his unique perspective that level three confidence is a state of mind, built through experience and application. This episode provides a practical roadmap for building confidence in sales, underscoring its value not just for personal growth but also for empowering your customers. Mark and John talk about what confidence is, and what confidence is not.  Learn how to cultivate a confidence that means mastery over your product, your customer, and your environment. ◩ About the Guest ◩ John Kantarski is a sales coach and author of The Sales Confidence Code. To learn John’s confidence formula, go here.