Are salespeople possibly in the hospitality business? Our guest Larry Levine says, “People pay handsomely for inspirational experiences and positive moments.” Join us for an insightful discussion with Larry and Mark as we explore the essential role of trust in sales. Larry shares invaluable insights into avoiding the pitfalls of being an "empty suit" or exuding "commission breath." We dive into the importance of a relationship funnel and how fostering trust can revolutionize your sales strategy and drive sustainable revenue. Larry and Mark emphasize how it’s up to us as salespeople to change the perception of our profession, molding it into how we want to be seen through our actions.   ◩ About the Guest ◩ Larry Levine is the international best-selling author of ‘Selling from the Heart’ and ‘Selling in a Post-Trust World’ and the co-host of the Selling From the Heart Podcast.