In this episode, learn why procrastinating on reaching out to leads could be costing you valuable opportunities.  Mark debunks common excuses salespeople use to delay contact and emphasizes the importance of reaching out today with new value. Whether it's a timely phone call, an informative email, or a quick text message, your proactive approach can make all the difference. Mark recounts how acting on a fresh news item led to an immediate response and a meeting set up within minutes.