How can you make price a secondary concern in a customer’s buying decision? Mark talks about how to transform discount demands into opportunities for understanding customer priorities.  Learn how to pivot the conversation from price cuts to uncovering what truly drives your clients, allowing you to connect your product or service to their top needs. See how it's not about selling the shovel—it's about selling the hole it digs. 👊This episode was brought to you by Fist Bump. Learn more about them at: https://getfistbumps.com/thesaleshunter/