I’ve been avoiding telling you a really important story. It’s one I was scared to tell, but I know you need to know this so that you don’t feel so alone. Somewhere along the way, I lost myself in my business, before I re-focused and got back in the “feel-good” zone.  In this episode, I want to remind you that business can be fun, exciting, empowering, and encouraging! Following your intuition to make your business feel good is going to inspire you in so many ways. It’s going to give you the...

There has been a massive shift from the popularity of one-to-many courses to the desire for community-driven courses. People want to connect with others while trying to improve themselves. They crave connection more than ever and this shift has been incredibly interesting to witness. In this episode, Andy Guttormsen, co-founder and CMO of Circle, joins me to discuss what the future holds for online communities. We’ll cover: The Main Difference Between a Following and a Community How to...

Smart businesses continuously review and revise their social media marketing strategy based on what’s currently working. Have you ever thought about starting your Instagram page from scratch? Maybe you want to separate your brand and your personal life, or you’re curious if taking a more niche approach can help you reach your core audience. Either way, it’s difficult to know what the results will be without actually taking action and running an experiment. In today’s episode, I’ll walk you...

Believe it or not, the profit that you make from your first sale to a customer isn’t critical to the success of your business in the long term. Getting paid at all to bring in qualified leads means that you’re doing better than 99% of the people who are marketing their products and services on the internet. Growing an Instagram account or creating content for Reels isn’t necessarily the key to leveraging digital products and getting more qualified leads. If you want more leads or you’re...

Today I’m sharing the marketing strategy behind how I made $ 287,000 and had over 10,000 people pay to join my email list from a digital product I created just once. Many entrepreneurs only focus on nurture marketing, taking warm leads and trying to convert them into a signature offer. But that can quickly turn into a situation that has you saying “I need more leads!”  But brand new businesses as well as established businesses need a visibility plan in order to retain customers and keep...

I’ve been making digital products for over eight years, and I want to see you succeed with your digital products, too! In this episode, we dig into the digital products I would not create if I were just getting started (and it’s not what you think, so be sure to listen in!) I'll cover: One Thing Almost Everyone Starting Out Does Wrong What the Most Effective Digital Products Are Actually About The Secret Behind My Most Popular Mini-Course Why We Didn’t Give Away Your Business on Autopilot...

I have observed a need for small business owners to find more leads and I want to talk about why that’s happening and how you can solve this problem. Scaling a business is a numbers game but the problem is, a lot of you have business goals that are confined to what you can do in a limited amount of time – therefore giving your business a growth ceiling. And so many of you want to run a small business, not manage bigger processes!  A lot of people then think that they want to bring in passive...

In today's episode, I'm diving into the world of budgeting when your income likes to play hide and seek. Maybe your business revenue and pay are doing the unpredictable tango, and you're itching for more stability in the paycheck department. The economy's a bit wild right now, so what I'm sharing is my playbook for a more conservative approach in these uncertain times. Trust me, this is the game-changer for tweaking your business finances, setting up a cozy personal financial vibe, and...

If you are looking for inspiration for how you can go from small-town to the big leagues, this is the episode for you! Today we are joined by celebrity makeup artist, Harriet Hadfield. While working with celebrities such as Doja Cat, Naomi Watts, and Olivia Rodrigo, Harry has made it her mission to empower creative freelancers to step into the role of CEO. Today we are digging into how she got all of her clients as a freelancer while showing up in the world the way she wants to, as a...

I've got a pretty personal tale to spill today—a deep dive into the crisis I faced back in 2022 and how it flipped my world. So, picture this: I'm cruising through life, and bam! I hit a moment where I realize I'm the same age my mom was during her brain surgery three decades ago. Cue the existential crisis! In today’s podcast, I'm laying it all out, sharing my self-reflection journey, and tossing in some cool insights and exercises I picked up along the way. I hope these tools help you move...

Today on the podcast we’re chatting about your journey ahead—whether you've got a clear vision or you're still figuring it out. I get it, some of you might be like, "Where am I even headed?" And you know what? That's totally cool! It's super easy to breeze past the gold mine of your past experiences, but guess what? They've shaped you into the awesome person you are, and they're like breadcrumbs leading you to your destination. So, if you're not sure about the destination, no worries! It's...

On today’s podcast I’m sharing best practices for tailoring your marketing strategy based on your business model. It doesn’t matter if your business serves customers in a one-to-one, one-to-many, or even a hybrid model. There isn’t a one-size-fits-all marketing plan, and at the end of the day, you have to market your business in a way that works best for YOU. We’ll also talk about finding the proper niche, and Identifying exactly what types of customers you’re trying to attract. Online...

Inevitably, you’re going to encounter people who simply don’t think the same way you do. Personally, it took me a long time to understand this. I always assumed that everyone problem-solved the same way, thought the same way, and came up with ideas in the same way. Like me, you might be surprised to learn that not everyone experiences inner dialogue in the same way or even at all! In fact, it’s estimated that 30 to 50% of people don’t have an “inner voice.” Those without verbal thoughts may...

Some of you are mulling over the question of what business to start. Others are just nosy and want to know how I would do it if I had the chance to start again. Which of your million-and-one ideas should you pursue? Where do you focus your time and energy? How niche do you go? Should you sell your offer as a service, a digital product, a course, or a membership? We answer all of these questions and more in today’s episode! Thank you for listening! Please subscribe, rate and review The...

As we approach the end of the year, it’s natural to reflect on what we truly want and where we would like to go next; to figure out what our plans and aspirations could potentially look like. In that spirit, I want to use today’s conversation to dig into what it looks like to invest in your dream and the things you truly want to pursue. How do you make that happen when there's still so much on your plate, so many areas of your life pulling at you, not to mention the finances required to keep...

Today on the podcast, I have Jess Cervellon, former VP of Customer Experience at 100 million dollar chocolate venture, Feastables, where she has been laser-focused on crafting an unforgettable experience. She is also a fractional CMO for creators with millions of followers. We are talking about everything along the way, creating incredible customer experiences, cultivating engagement, creating community, and even how you can leverage opportunities that do good in the world and really have it...

I’ve been doing business for long enough to know that the people you love the most aren’t always your biggest supporters. Today, I discuss this slightly unsettling topic and share some advice that will make you feel empowered! I want to provide some insight into why strangers sometimes support you more than the people you actually know and help you see it as an opportunity instead of a source of frustration.  I’m sure you have people in your life who love, support, and cheer you on and others...

2023 has been a whirlwind! This episode is dedicated to the lessons I’ve learned and how I am going to apply them in the future. I want to give you all an opportunity to reflect on your own journey. How did this year go for you? What does next year look like?  Today, I’m going to talk about 23 things I learned this year, two of which I will never do again! I’m usually a never-say-never person, but I’m pretty confident I won’t be doing these again. The 23 lessons I am sharing today are things...

During this episode, I want to dive into what it’s really like to deal with stress and anxiety while you are building a business. How do you continue to be productive? How do you build a support team and a structure that will allow you to move forward even when you are struggling with your mental health? It is okay to not be okay all the time! You can still be an incredibly successful person who figures out to manage and cope, and still has bad days.  This episode comes with a disclaimer that...

I have been so emotional thinking about recording this episode because it is such a massive milestone! This is episode 800 of the Strategy Hour Podcast and it has had so much success. I just want to thank all of you for your continued support because it means the world. I am so grateful for the community that we have created that can come together and create powerful things. It only makes sense that on such a huge episode, I share something that is so monumental! This is the day I’m supposed...

I’ve spent years sharing what it’s like to build a business online, but I haven’t shared much about what it’s like to build a million-dollar membership. Today, I’m answering all your burning questions from logistics to evolution, plus some of my biggest tips and tricks, the things I could never have predicted, and more. We’re diving into all of it! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and...

Believe it or not, we are rapidly approaching the end of 2023. You’re probably thinking, how the heck did we get here?! You’re probably considering how you can wrap up the old year and start the new year fresh. You’re also probably wondering: what should I be doing right now to put myself in a good place for 2024? Personally, I don’t believe that it’s about what you do. It’s more about how you think. It’s about reflection and documentation. That is why, in today’s episode, I share a little...

Over the last eight years, Boss Project has had so many offers and today I’m announcing the major simplifications to my offers that I am so excited about. I have been hesitating to do this episode for so long because I wasn’t sure if this was the direction that I wanted to go in and I have always been so ‘married’ to the direction I was committed to and steadfast about how I was going to get there. While that’s great, things change so often and it’s more beneficial to be able to act according...

If you were to ask me how I feel about the rest of the year, I would probably tell you something about wanting to pack it up and see you guys in January! But I’m not going to do that. Instead, I want to talk about slowing down on purpose.  A few members of the co-op community have mentioned feeling as though they are always in a rush. What would it look like if you didn’t put so much of a timeline on so much of what you were doing? How much additional space, excitement, and desire would that...

Today, on the seventh anniversary of the most traumatic event I have ever experienced, I want to open up about the five-car pile-up that changed the trajectory of my life and gave me pause to figure out how I can be successful despite all of the seemingly limiting and impossible things going on in my life. I am going to share my experience of what it’s like to build a business, provide for my family, and deal with chronic health conditions all at the same time. Less than a mile from my home,...