Social media is a beneficial way to find your audience and connect with them. But, there are so many moving pieces to building a social media strategy for your business, it can feel overwhelming to know where to start. Which platform do I choose? How often do I post? What do I even say? If you’ve had any of these thoughts, you’re not alone, and today’s guest is here to help. In today’s episode, I’m chatting with Shannon Giordano, who helps entrepreneurs build a social media strategy that works for them and their business. She’s sharing how social media isn’t as scary as it seems and the importance of patience, consistency, and authenticity in your approach. It doesn’t have to be daunting. You just have to show up in a way that feels good for you and the right people will follow. What you’ll find in this episode: [01:44] What it was like leaving her corporate job to start her own business helping entrepreneurs build a social media strategy, and the importance of routine for productivity and creativity [08:37] Tips for easing into social media, seeing the positive (and ignoring any judgment), and choosing the right platform for you [15:34] The importance of staying patient and consistent with whichever platform you choose,  focusing on quality over quantity when it comes to your followers, and keeping a confident mindset [22:47] How the way people show up on social media has shifted in recent years and how authenticity and empathy go a long way with followers [29:12] How sharing something lighthearted and casual is a nice snippet of insight into your personality For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!