The social media ads space is constantly evolving, and understanding how the algorithms arrange content into your feed can feel daunting. How do you get your content in front of your ideal clients? How do you know who your audience is? In today’s episode, I’m chatting with Daria Kotenko, a Meta (FB & IG) ads coach supporting women in amplifying the impact of their businesses. She’s sharing how to know when you’re ready for ad campaigns, when it’s the right time to hire an ads manager, and why you should always diversify how you market yourself and your business. It is possible to take control and launch ad campaigns for your business, and Daria has great advice for breaking out of that daunting feeling and into confidently running your own ads. What you’ll find in this episode: [01:39] How Daria got into ads management and coaching and why she’s passionate about this as her work helping others, especially women [08:52] Daria’s take on when people are ready for ads and the types of ad campaigns that you can run on your own [14:25] How to find the right audience for you and current helpful trends in the social media ads space  [24:25] The importance of diversifying your marketing, and how paid and organic marketing can come together to support business growth  For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me on my website at https://www.dralyssaadams.com or by following along on Instagram at https://www.instagram.com/dralyssaadams!