When it comes to branding, people often think their brand should appeal to their ideal clients. And while that is true, the way in which we approach branding should actually be about our own unique style and personality—that is, after all, what we want potential clients to connect with. In today’s episode, I’m chatting with Gema Lynn Almilli, the Rebrand Stylist, who helps entrepreneurs bring energy back into their businesses with soul-aligned branding. She’s sharing how she found her niche as a rebrand designer, the importance of listening to whispers when it comes to aligned work, how visual branding makes you stand out, and the signs that you need a rebrand.  What you’ll find in this episode: [02:18] Gema’s journey from leaving corporate to launching a Facebook ads business to realizing that there was a need that aligned with her interests and starting a business as a rebranding designer [11:41] How trauma from childhood affected her confidence, why she listened to the nudges that told her to take a risk and step outside her comfort zone, and how the process of live design energizes her [15:56] Why visual branding is important for businesses, why designing for your personality (as opposed to your ideal client) brings a more unique style to your brand, and how comparison to others is less and less because you are stepping into owning your uniqueness [23:41] How rebranding encompasses a lot of different aspects, how to know that it’s time for a rebrand of your own, and how your brand is an evolution of who you are and how you change over time [29:30] How to work with Gema and details on her offerings For full show notes, resources, and link, head to https://www.dralyssaadams.com/uncommon-couch-podcast If you enjoyed this show, make sure to follow the podcast so you’ll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Instagram!