David and Simon analyse what is arguably the biggest PR moment in British electoral history - Prime Minister Rishi Sunak's decision to leave the D-Day celebrations in Normandy early. Simon takes us behind the scenes at Number 10 to try to work out exactly how things went so wrong for the PM. Nigel Farage - he's been accused of 'dog whistle' politics. What are they, and how do they work? And - the acquittal of tech tycoon Mike Lynch. What are the lessons to be learned from surviving the nine...

David Yelland and Simon Lewis look at why private schools seem to be losing the PR battle over their VAT exemption. A core principle of PR is to anticipate problems and mitigate them. This one has been coming down the track towards independent schools for years - why did they get it so wrong? Also, the Liberal Democrats' election strategy of "tactical disruption" - which mainly involves Sir Ed Davey getting wet and apparently having the most fun of all the leaders on the campaign trail. As...

David Yelland and Simon Lewis debate the first of a series of PR reviews into the up and coming general election. Starting with Rishi Sunak's announcement in the rain last week, they'll be looking at how the parties launched their campaigns, their use of campaign videos and slogans, and how and when the press decide to take sides. They also discuss how PR has been put on the stand at the Post Office Horizon IT Inquiry. New to When It Hits The Fan, if you have a “Quick Wins” question for...

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR. In your professional life as well as your personal life, what you say no to can be more important than what you say yes to. In this episode David and Simon share their advice on how to do it the right way - to a boss who is asking you to overwork, to a job offer that's not the right fit or when you smell a rat. How to set the right boundaries? Producer: Eve Streeter Editor:...

David Yelland and Simon Lewis discuss South West Water’s handling of the Brixham water contamination and what this tells us about the fundamental problems in the UK water industry. Why were the people of South Devon told their water was safe when it was not? And when a crisis hits, who is the best person to speak on behalf of a company. Is it the 'chief customer officer'? Also, in the week The Sunday Times Rich List is published, Simon and David share some secrets about how the blue chip PR...

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR. In this episode, David Yelland and Simon Lewis discuss the power of an apology. Professional - and personal - relationships are based on being able to say sorry at the right time. So how do you mark sure yours hits the mark? Do it before the sun goes down, do it the hard way and always mean it. Producer: Eve Streeter Executive Producer: William Miller Music by Eclectic...

This week, two of the world’s biggest tech companies have found themselves in PR crises of their own making. Why did Apple's new iPad Pro 'crush' advert misfire so badly? Meanwhile at Baidu - China’s biggest search engine - its PR boss has lost her job after videos of her promoting a toxic work culture went viral. David Yelland and Simon Lewis go to the heart of a secret and little understood reputational war and look at the real battle between the west coast of America and China’s Silicon...

David Yelland and Simon Lewis discuss Manchester’s Co-op Live arena opening delays – will these prove to cause long-term reputational damage to the great north-western institution, or will they be a blip that's soon forgotten? Also, why did so-called "well-placed sources" in Westminster seek to spin the London Mayoral Election result after the polls had closed? Was it good PR? And how’s it going for Donald Trump trying to spin from inside his Manhattan court room? David and Simon peak...

David Yelland and Simon Lewis discuss the resignation of Huw Edwards and how the BBC has handled this ongoing crisis – its PR, its strategy and the enduring power of the tabloids in this country to throw an incendiary device into famous places. They also lift the lid on the art of euphemistic spin and how the language of PR was used in the Post Office IT Horizon scandal - or should we say “anomaly”? And, runaway horses - how the Army responded to the surreal and shocking Household Cavalry...

In a special episode of When It Hits the Fan, Simon Lewis and David Yelland talk to Matthew Freud about his 40-year career at the head of one of the most influential PR businesses in the world. Freud Communications has promoted and protected the reputations of the biggest names in Britain. Born into the famous Freud family, he married into a global media dynasty to become Rupert Murdoch's son-in-law. He has kept the secrets of the rich and the powerful as well as advising prime ministers and...

On When It Hits the Fan, we often talk about crises as if they should be avoided at all costs. But Dorothy Byrne, the former head of News and Current Affairs at Channel 4, is living proof that walking towards the fan is often a hallmark of people that effect positive change. In this special deep-dive interview, David Yelland and Simon Lewis talk to Dorothy about the relationship between PR and journalism, being lobbied, and her fearless approach to reporting the truth – including her 2019...

In this special episode, David Yelland and Simon Lewis talk to Mick Lynch, the leader of the RMT, about how to get your point across. We seem to be living through a time when words too often fail us. But there are some people in our body politic whose words cut through - regardless of our own thoughts on their views. Many of Mick Lynch's head-to-heads with journalists and politicians have gone viral. Like - when speaking directly to a government minister - “He’s lying… you are telling lies.”...

Have you ever been trapped in a group chat nightmare, either grabbing the popcorn or wondering how to leave without causing a scene? Who’s the admin in your family group, and do they wield that power responsibly? Do you ever wonder if it’s appropriate to use emojis when talking to your boss? The rise of instant messaging has made our social and professional lives faster, more casual — and more chaotic. But amid all the discussion of the effects of public social media, such as Facebook and...

In this episode, David Yelland and Simon Lewis discuss the lessons learnt from the Princess of Wales’s video announcement that she is undergoing treatment for cancer. It raises some important issues for the Royal Family in a social media age. And for all of us. What is privacy in the online world? How can people in the public eye manage their privacy in the global village that is social media? And for the Royal Family going forward, what can the Palaces do to protect individual members while...

In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there? Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector. And following the short video of...

As a former editor of The Sun, and the late Queen’s first communications secretary, David Yelland and Simon Lewis used to be on opposing sides of a Royal PR disaster – David working to expose a story that Simon was trying to control. In this special episode, they bring everything they know about how Palace PR works to shed some light on the events surrounding Kate Middleton’s absence and the controversy surrounding her Mother’s Day family photo. What’s really going on behind the scenes? And...

David Yelland and Simon Lewis return to Formula 1 and the latest instalment of the Christian Horner crisis. The alleged texts between the Red Bull boss and a female colleague have been leaked and the tabloids are feasting. Fighting a battle for your reputation in the red tops is a sure sign of a PR problem. Can using the star power of Horner’s wife, former Spice Girl Geri Halliwell, rescue the situation? David and Simon also go behind the scenes of one of the most controversial deals the...

David Yelland and Simon Lewis discuss when using the word crap is not a crap comms strategy at all. Bill Winters, CEO of Standard Chartered, used it to describe the bank’s share price and the financial markets loved it. But crap probably wasn't signed off in the preparatory Q&A - David and Simon take us behind the scenes. Also, a fan-hitter par-excellence, a car-crash interview featuring Brad Banducci, the boss of Australia’s largest supermarket empire, who walked off during a TV...

David Yelland and Simon Lewis discuss the coming PR tornado that is the apparent plan to sell the government's 38.6% of NatWest back to the public in a retail share sale. The communications challenge here is a big one - all while Nigel Farage is biting at the bank's heels. They also lift the bonnet on PR strategies for incoming CEOs – NatWest has one – and how an invitation to Wimbledon or the opera can be as important as your balance sheet when learning to navigate the elite highest reaches...

Quick Wins is a series of short guides from the When It Hits the Fan team that’ll help you manage your own personal PR so you can navigate the world of work like a pro. In this episode David Yelland and Simon Lewis share their tips on how to deal with imposter syndrome. It’s that feeling when you are performing well in your job but you still doubt your abilities and feel like a fraud. According to a recent study, around 70% of people will experience this at least once in their lives. So...

David Yelland and Simon Lewis discuss how it has hit the fan for two global, glamorous names this week – the first is F1 Red Bull boss Christian Horner, husband of former Spice Girl Geri Halliwell, who finds himself in the news for all the wrong reasons, and the second is the glitzy private members' club Soho House, under attack from the wolves of Wall Street. They also look at the culture wars pushback led by the communications director at the National Trust, and why bravery is so important...

Quick Wins is a series from the When It Hits the Fan team that helps you navigate your own personal PR in just a few minutes. After all, if the rich and powerful have a personal PR guru to help them get to the top, why not you? In this episode – in our increasingly digital world, a couple of clicks can make or break a person’s reputation. The internet can be a great tool for building up your public image, but it can be a tricky business. David Yelland and Simon Lewis share their top tips on...

David Yelland and Simon Lewis discuss how the Palace is managing news of the King’s cancer diagnosis. How will the royal communications team be controlling the release of information in the coming weeks? Also, in the wake of Meta CEO Mark Zuckerberg’s apology to parents of children who have suffered on social media, David and Simon look at why real change is so hard in Silicon Valley when it comes to child safety, and the PR fallout. Is there a strategic communications plan that can stop...

David Yelland and Simon Lewis enter into the secret world of secrets and discuss how it is still possible to keep big news under wraps – how Liverpool manager Jurgen Klopp kept his departure from Anfield out of the press with the help of his "inner doughnut". As the UK government moves to ban disposable e-cigarettes, David and Simon look at how PR has helped the vaping market capture Britain. And following the controversy surrounding Greta Gerwig and Margot Robbie failing to win Oscar...

Quick Wins is a series of short episodes from the When It Hits the Fan team to help you navigate your own personal PR. In this episode, David Yelland and Simon Lewis share their advice on how to work with a tricky boss. Managing this relationship is a key part of getting on in your working life. So understand their goals, make them look good, and if that doesn't turn them into a pussy cat, have the confidence to call out really bad behaviour. Producer: Sophie Smith Executive Producer: Eve...