Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt:  Seller Fulfilled Prime (SFP)Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spent six years with the Dallas Mavericks (and has a few great Mark Cuban stories). He then transitioned into eCommerce, working with Woot.com and...

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, including 10 Mizzen+Main stores. Now, he's tackling a new challenge by creating a more secure and...

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value. Key topics and lessons discussed: - The current M&A climate for e-commerce...

We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years.  That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at the time, and the importance of thinking like a media company. While most brands should NOT quit Amazon, some should. And his thoughts around...

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?  In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. Key topics and lessons...

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.   Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success. Key topics and lessons discussed: -The importance of...

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…"  ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.  ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses. - The importance of crafting compelling YouTube ad...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family  (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L (22:48) Would We Buy This Business?  (38:38) The Importance of Focusing on Core Customers (43:29) LVMH: The...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (07:54) Vertical Video for Sponsored Brand Video (15:43) Amazon’s Facebook Integration  (19:27) Prime Video Ads and Sponsored TV (31:33) Amazon Marketing Cloud...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.   __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction (04:11) Simple Modern’s Founding Story (17:42) Demand Capture and Paid Ads (24:40) Building A Brand On Amazon (40:40) Transitioning To a 1P Seller on Amazon (46:23)...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (03:12) Lesson 1 - Where All Making It Up As We Go (06:58) Lesson 2 - You’re Never Really Ready (09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways (12:17) Lesson 4 - Admit When You’re...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.   __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (02:40) Kyle’s Background  (03:53) Authentic - The Word of the Year (05:55) Is UGC Dead?  (10:51) The Digital Age Version of Word of Mouth (13:32) Strategies To...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024.  __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes:  (00:00) Introduction  (01:18) The Operators Podcast  (06:30) Ridge’s Background (09:38) What To Expect For DTC Brands In 2024 (16:08) What Does It Take To Win In 2024 (25:13) What Channels Is Sean...

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at what we cover: What are the best brands doing on Google that others aren’t?What are the keys to a better, more productive relationship with your agency?How has PMax evolved, and how can you fully leverage it?What about Demand Gen - Google’s newest campaign type? Spoiler alert:...

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist.  We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform. Here’s a quick look at a few of our topics: 1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types....

I love this episode.  Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the DTC space: How to think about and utilize AI for better results (especially if you’ve resisted it a bit).How to evolve the customer shopping experience to wow customers and drive better conversion rates. If you’ve been somewhat bearish on AI or maybe just slow to experiment with it,...

In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues.  And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a very tasty THC drink that's legal in all 50 states. At Lucyd, Aaron and the team grew from nothing to one of the largest CBD agencies in the...

Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing.  In this episode, we discuss the right and wrong ways to build an influencer marketing program. We talk about winning creatives and who's smarter: media buyers or the machine. And highlight the parallels between running a business and being a father.  What was my favorite part of the conversation, you...

This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) This episode was the most shared episode of the year. It ended up in a few forums and got a lot of love.  What helped Will and the team grow Organifi from $18M annually to over $100M? It wasn’t just hard work. It was creative thinking and problem-solving. Learn the secrets of...

How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is!  My guest today is an eComm legend, Bill D'Alessandro. Bill is the founder and CEO of Elements Brands. He's built or acquired 8 brands and sold 7.  Before his time in eComm, he spent 5 years in the investment banking and private equity world.  Talking about ad creativity or the latest case studies on...

What do you do when you grow 25% YoY but realize you’re losing money?  How do you adjust when what has always worked in the past stops working?  What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down? If you’re like some brand owners, you keep doing the same stuff but try to do it better.  Sometimes, you need a larger shift that starts with asking better questions and understanding what problem you’re trying to solve.  This interview...

In some ways, we know everything and nothing about our customers at the same time.  We have mountains of data at our fingertips for every customer interaction.  But we can’t see our customers.  We don’t really know what they love, why they buy, or what they’re into—even insights into why they bought from us or how they first learned about us are muddy.  Even when we think we know, our view is incomplete.  That’s where KNO Commerce comes in.  Sure, you have a few different attribution tools....

Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't. In this episode, I break down the 11 factors that determine YouTube's success. Here's a sneak peak: What has to be true about your landing pages...