When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market. Key Takeaways: Product Innovation & Customer Feedback: Learn how CRBN maintains its...

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen.  Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon....

In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales. Key topics discussed: Fall Prime Day...

In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth. Key topics...

In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing...

In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape. Key topics discussed: -The...

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth. Key topics...

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve. Key topics covered: The impact of AI...

Dive deep into the minds of online shoppers with Jon MacDonald, founder and CEO of The Good, as he unpacks the psychological forces that shape e-commerce behavior. In this episode, Jon and I explore key insights from his new book, Behind the Click, offering actionable strategies for e-commerce brands to enhance their digital customer experience and boost conversions. Key topics discussed: Understanding the two types of online shoppers: 'satisficers' vs. 'maximizers,' and how to cater to...

The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC. Key topics explored: -The critical distinction between marketing to prospects versus...

In this episode, Ashly Knox from Henson Razors shares the unique story of how an aerospace machinist teamed up with digital marketers to build an 8-figure razor company. Henson Razors defies typical eCommerce conventions by focusing on a single product, avoiding discounts, and obsessing over cash flow and core financial performance. Ashly discusses the key principles that have fueled Henson's impressive growth. Key topics and lessons: -How Henson Razors achieved 8-figure success by selling a...

In this episode of the eCommerce Evolution Podcast, Eugenia Chen, founder of PandaLoon and CEO of Huxley Media Group, shares her secrets to creating viral content that can propel your brand to new heights. Discover the science behind crafting videos that captivate audiences, drive engagement, and boost your product's visibility across multiple platforms. Key Takeaways: -How PandaLoon drove 30 million organic views in just a week and 160 million organic views in the months that...

You've heard that creative is KING. In reality, it's probably King, Queen, and more. In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast. Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into the importance of testing, iteration, and taking big swings. If you're looking to level up your...

In this episode of the eCommerce Evolution Podcast, Tomer Hen, CEO and co-founder of Switch Supplements, shares his secrets to leveraging affiliate marketing and influencer relationships to drive explosive growth for your brand. Discover how Tomer took Switch Supplements from zero to $30K in recurring revenue in just eight weeks and how you can apply his strategies to your own business. Key Takeaways: -Learn how to identify and build authentic relationships with high-impact influencers in...

In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers. Key topics and lessons covered in this episode: -Understanding the traffic composition of your Performance Max campaigns is crucial...

Profits are elusive right now for many sellers on Amazon. The game is getting harder, not easier. That's why I brought on Matt Snyder, CEO and founder of Brands Excel, to discuss two powerful tools for your Amazon seller tool belt:  Seller Fulfilled Prime (SFP)Amazon Marketing Cloud (AMC) Matt's diverse background made for a great interview. He spent six years with the Dallas Mavericks (and has a few great Mark Cuban stories). He then transitioned into eCommerce, working with Woot.com and...

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one. Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, including 10 Mizzen+Main stores. Now, he's tackling a new challenge by creating a more secure and...

In this episode of the E-commerce Evolution Podcast, Brett Curry sits down with Emmett Kilduff, co-founder and CEO of the Fortia Group, to discuss the current M&A climate for e-commerce brands and how to prepare your business for a successful exit. Emmett shares his insights from 25 years of experience in the M&A space, offering valuable advice for entrepreneurs looking to maximize their brand's value. Key topics and lessons discussed: - The current M&A climate for e-commerce...

We've all dreamed of quitting Amazon. And it's hard to argue with 800% growth in 4 years.  That's why I was so excited to sit down with Sean Reyes, founder of ShockSurplus.com. I wanted to discuss Sean's journey of growing his business by 800% in just four years, his decision to break up with Amazon despite it accounting for 70% of his revenue at the time, and the importance of thinking like a media company. While most brands should NOT quit Amazon, some should. And his thoughts around...

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?  In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. Key topics and lessons...

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.   Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success. Key topics and lessons discussed: -The importance of...

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…"  ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.  ‍ Key takeaways include: - Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses. - The importance of crafting compelling YouTube ad...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Introduction and Jimmy’s Background (11:42) Early Days of The Normal Brand (15:51) Working with Family  (22:09) Expansion Into Retail Stores (25:03) Benefits of Having Your...

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters:  (00:00) Intro (01:58) The State of eCommerce (12:39) Constructing a Healthy P&L (22:48) Would We Buy This Business?  (38:38) The Importance of Focusing on Core Customers (43:29) LVMH: The...