Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?  In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event. Key topics and lessons include: -Understanding the different Prime Day deal types (Lightning Deals, Best Deals, Prime Exclusive Discounts, Coupons) and how to select the right ones for your products. -Aligning your discount strategy with your margins and inventory levels to maximize profitability. -Crafting an aggressive but targeted advertising approach for Prime Day, including budget pacing, placement focus, and bid adjustments. -Leveraging increased traffic post-Prime Day to gain new-to-brand customers and drive long-term growth. -Preparing for a successful Q4 by capitalizing on learnings from Prime Day and gearing up for October Prime Day and holiday sales.