Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent more than almost any agency our size on the platform and learned what works and what doesn't. In this episode, I break down the 11 factors that determine YouTube's success. Here's a sneak peak: What has to be true about your landing pages...

Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four Stanford college students had 3 things in common:  1. They were tired of working for the man.  2. They didn't fit the "Abercrombie" fashion mold of the late 2000s and  3. They loved shorter shorts - BEFORE the short shorts trend.  And so, Chubbies was born.   This is a...

“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they definitely apply to this week’s episode. I firmly believe that to grow like no one else is growing, you must do what no one else is doing. In this episode, I walk through 5 growth opportunities that you’re likely under-leveraging or completely missing. This is...

How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more.  But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and what’s not is also crucial. On this episode, I’m bringing on a star-studded cast of OMG experts. We talk about Black Friday and Cyber Monday success...

I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more.  My buddy Peter Awad joins the show today. He’s an eCommerce vet. He launched his first online venture in 2000 and co-founded Mission Meats, an online snack...

Are you dabbling with generative AI or using it to gain a competitive advantage?  Are you getting better at using AI or staying the same?  If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on. I'll admit, I'm still just dabbling compared to my buddy Fred. Fred Vallaeys is one of the smartest dudes I know. His perspective on AI is inspiring and sure to get your wheels turning.  But first, take a peek at Fred's resume!  One...

Price. It’s an emotional topic for shoppers and for brands.  As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now. Byron Myer’s is a super smart dude. He started Inogen, a med-tech business, while in college and took it public in 2014. Now he runs Glimmer Wish with his wife and...

Why does one hook work and another flops?  Why does one offer get customers clicking and buying and another offer get’s only a shrug?  How can you know BEFORE you spend money on an ad if it’s likely to convert? Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind.  I break down 7 ad tests guaranteed to make ANY ad better.  Follow these tests and your ads will have more stopping power, more engagement, and drive more ACTION.  The visuals do help...

Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program.  The Influencer game is still early at Amazon, but right now, it’s free for brands to participate in and driving some compelling results.  Take This Case Study: An Amazon product with no...

Amazon DSP is a misunderstood platform. Heck, even the name is confusing!  The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages).  Amazon DSP Ads are a way to target shoppers on and off Amazon with highly relevant image and video ads based on Amazon’s behavioral shopping data. No one has more shopper data than Amazon. But Amazon doesn’t...

Your Amazon listings are probably NOT as optimized as you think. Your products likely aren’t merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and rankings. He also shows you how to merchandise your product to fly off the shelf.  We also talk about AI, competitor research, new product development, and what it will take to get ahead and stay ahead on Amazon.  Brandon is in an elite club of 8 figure...

Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump.  Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify.  We talked about the key questions you should ask your customers and how you can turn their answers into extra cash!  Make sure you give this episode a listen to learn key things like... The 3 questions that need to be on your post-purchase survey. Where your...

Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon.  I first met Gracey when we both spoke at SellerCon in Austin earlier this summer. Her presentation was amazing, and I immediately knew I had to get her on the show. If you’re like most of the brands I know, then you’ve likely never tried Amazon Lives, or if...

FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklist https://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272 How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not. Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound. In this...

Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin. Tomer has a unique approach to getting 5-star reviews and scaling sales on Amazon. No, this does not include buying reviews, begging for reviews, or doing anything that toes the line of Amazon's TOS.  He is all about surprise and delight. And I couldn't agree more! I learned things from Tomer about reviews that I haven't...

What if you could find one strategy that, if properly executed, could: Triple your revenueBuild a hyper-engaged community around your brandGet feedback on exactly what products to launch next (and create anticipation around the launch of new products)Create an ongoing, repeatable marketing vehicle that improves CAC and LTVEstablish a content machine Sounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day...

Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop.  Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce).  He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know.  Here’s a look at what we cover: Jay Abraham’s 3 ways to grow any business. New Customer Acquisition (NCA) is only ONE way to grow your...

Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better!  Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more. He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind...

YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available.  But it’s not easier to scale on. And it’s not easier to measure.  For brands that get it right, YouTube can accelerate growth like no other. Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more. This episode is...

Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon. Are your products showing up on the “digital shelf” for eager shoppers?  Feed marketing is the perfect blend of art and science, advertising and merchandising. Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results. Here...

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center.  Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers. He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for...

Josh Hadley is a podcast host and a successful brand builder. His business Hadley Designs, just crossed 8 figures in annual sales. One key to his success is hiring manager-level talent overseas. His approach to hiring is fantastic. It's definitely one of the better ones I've seen. But that's not all! Before we dive into our discussion on hiring, we do a rapid-fire exchange of our top 6 takeaways from recent podcast episodes. Super fun and hopefully inspiring.  Here's what we cover:  Bonus...

What started as a way to boost sales during slow summer months has turned into two of the largest shopping days of the year: Prime Day.  More accurately, the event is 48 hours of lightning deals, promos, coupons, and shopping frenzies.  Prime Day is a great way to attract new customers and gain momentum that can impact your business. But, it’s not without risk or peril. It's not uncommon for things to break or go wrong in the lead-up to Prime Day or during the event itself.  In this episode,...

This episode of eCommerce Evolution is one-of-a-kind! Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast, and let me tell you, it was an absolute blast! We had such a great time that I couldn't resist featuring it on eCommerce Evolution as well. Matt Edmundson is an eCommerce expert and CEO at Auron Media. With over 20 years of experience, he has left a mark on the industry as both a successful business owner and a respected teacher. His podcast serves...

Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago! Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands like Trek. He also runs an amazing community of brand owners, agency owners and marketing professionals called Foxwell Founders. (Over 400 members strong and collectively spending 250 million plus per month on ads.) Join us as Andrew shares his invaluable...