I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more.  My buddy Peter Awad joins the show today. He’s an eCommerce vet. He launched his first online venture in 2000 and co-founded Mission Meats, an online snack company, in 2015. Now, Peter’s passion is coaching and building great leaders.  I’m a big believer that culture and leadership will trump strategy any day of the week. Here are a few of the things we discussed: What’s it like on the other side of me?Knowing yourself first.Radical candor or ruinous empathy.The nothing to lose, nothing to prove, nothing to hide approach to discussions.The fact that the life you want, the business you want, is on the other side of a few hard conversations.How to lead vendors, freelancers, and agencies better.How to have better meetings.