This episode of eCommerce Evolution is one-of-a-kind! Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast, and let me tell you, it was an absolute blast! We had such a great time that I couldn't resist featuring it on eCommerce Evolution as well. Matt Edmundson is an eCommerce expert and CEO at Auron Media. With over 20 years of experience, he has left a mark on the industry as both a successful business owner and a respected teacher. His podcast serves as a valuable resource for entrepreneurs looking to level up their stores!  So take advantage of this opportunity to gain insights on what is working now with Google and YouTube Ads. Here's a sneak peek at what we cover:  Why you should consider running YouTube ads. How to use YouTube as an advertising channel. The importance of long-form content on YouTube. The differences between TikTok and YouTube advertising.The relationship between Google and YouTube ads. What Performance Max is, and how it works.Plus more!  P.S. If you are interested in the topic of “leadership,” I invite you to listen to our discussion on Matt’s other show Push To Be More, a podcast centered around what it takes to make life work!