Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better!  Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more. He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind it.  What we cover:  How an eBike company turned the tables on their "add to cart" rate, resulting in a jaw-dropping $12 million impact. How a shoe company reworked its mobile experience to simplify and improve conversions. When to run quizzes, when to not, and when to ask more questions instead of less (this will likely surprise you).How to think about CRO from the customer's perspective in terms of "micro journeys."Should you go headless? Why Nirav thinks it's usually a bad idea, and when to consider it.